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Keywords: Artificial intelligence (AI)
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Journal Articles
“My effort is worthwhile”: unpacking tourists’ emotional returns and behavioral engagement with AI
Available to Purchase
Journal of Hospitality and Tourism Technology 1–20.
Published: 24 April 2026
...Beiting (Betty) HE; Xiaoyu Wang; Junqiang Qu Purpose Based on the stimuli-organism-response theory, this study aims to delve into analyzing how various artificial intelligence ( AI ) attributes like informativeness, interactivity and personalization influence tourists’ memorable experience, which...
Journal Articles
Investigating customer service and engagement levels in the lodging industry: high-touch to high-tech conversational AI
Available to Purchase
Journal of Hospitality and Tourism Technology 1–21.
Published: 04 February 2026
...Ajay Aluri; Luana Nanu; Amelia Szczesny Purpose Considering the need for operational efficiency and personalized guest experiences, this study aims to investigate the adoption of conversational artificial intelligence ( AI ) among practitioners and potential guests. Design/methodology/approach...
Journal Articles
Resilient evaluation of fairness and biases in AI algorithms: managing sustainable data quality for intercontinental medical travel and tourism
Available to Purchase
Journal of Hospitality and Tourism Technology 1–17.
Published: 18 December 2025
...Mehtab Alam Purpose This study aims to investigate ethical consideration into the data quality management and biases for fairness in artificial intelligence (AI) algorithms. It looks at how biases in AI systems could make it difficult to maintain data quality control in medical travel...
Journal Articles
Effects of cognitive, affective and normative drivers of artificial intelligence ChatGPT on continuous use intention
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Journal of Hospitality and Tourism Technology (2024) 15 (4): 629–647.
Published: 18 June 2024
...Heesup Han; Seongseop (Sam) Kim; Tadesse Bekele Hailu; Amr Al-Ansi; Jiyoung Lee; Jinkyung Jenny Kim Purpose This study aims to explore the interplay of cognitive, affective, and normative constituents for their potential acceptance or rejection of artificial intelligence (AI) and ChatGPTs...
Journal Articles
From sci-fi to sci-fact: the state of robotics and AI in the hospitality industry
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Journal of Hospitality and Tourism Technology (2019) 10 (4): 624–650.
Published: 08 October 2019
...出研究启示。 研究原创性/价值 本文对目前有关机器学和AI酒店旅游学术研究进行系统梳理。为学者对其相关领域的现状提供全局视角，并且显示这个新兴话题的迅速发展。 关键词 文献综述、AI、机器学、酒店科技 Purpose This paper aims to review the extant hospitality and tourism literature on the state of robotics and artificial intelligence (AI) in the service industry. The aim was to highlight...
