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This paper reports on the use of online blogs to promote student participation in the learning of the cultural aspects of international business. The focus is to report on a course that was conducted with forty‐two Masters of Business Administration (MBA) students from the Pontificia Universidad Católica in Santiago, Chile. Examples from student posts, comments, and projects in the blog suggest an increased participation and interaction among the members of the class and a successful implementation of the blog features.
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© Emerald Group Publishing Limited
2009
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