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Keywords: Halal Malaysia brand
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Journal Articles
Wan Rusni Wan Ismail, Mohhidin Othman, Norfezah Md Nor, Ahmad Fauzan Badiuzaman, Nik Mohd Shahril Nik Mohd Nor
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (1): 5–19.
Published: 28 March 2020
... well consumers are able to identify the right Halal Malaysia brand (HMB) using Halal semiotic cues. Design/methodology/approach This study is an exploratory, based on a mixed method approach using qualitative and quasi-experimental design using the implicit association test (IAT) as the instrument...
