Keywords: Halal certification
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Journal of Islamic Marketing (2026) 17 (5): 1743–1770.
Published: 25 September 2025
... data by exploring content, concept, network and thematic analysis. Findings The competitive advantage resulting from halal certification outlines the interplay of competitive forces and compatible sources. Compatible sources showcase halal knowledge, emerging from the Noble Quran and Prophetic...
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Journal of Islamic Marketing (2025) 16 (8): 2148–2186.
Published: 18 June 2025
... as the underpinning premises, using ATLAS .ti 2024 qualitative data analysis software, to perform content, concept, correlation and thematic analysis on HSCM . Findings The current preparedness of HSCM in Bangladesh includes capitalizing on the Muslim majority, formulating halal certification ( HC...
Journal Articles
Journal of Islamic Marketing (2025) 16 (10): 2948–2967.
Published: 03 April 2025
... such ecosystems. Indonesia took its first steps in halal certification when the Indonesian Council of Ulama, or Majlis Ulama Indonesia (MUI), initiated a certification project. In 1991, MUI collaborated with IPB University to establish a halal certification body known as LPPOM MUI. That same year, the first...
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Journal of Islamic Marketing (2025) 16 (5): 1371–1409.
Published: 26 November 2024
...Mohammad Mominul Islam; Mohamed Syazwan Ab Talib; Nazlida Muhamad Purpose Halal certification is predominantly linked with the product and its production process. However, certifying price, place and promotion (3Ps) has not received enough attention theoretically and empirically. Against...
Journal Articles
Journal of Islamic Marketing (2024) 15 (12): 3564–3580.
Published: 06 June 2024
...Muhammad Ashraf Fauzi; Noor Saadiah Mohd Ali; Nazirah Mat Russ; Fazeeda Mohamad; Mohamed Battour; Nor Nadiha Mohd Zaki Purpose This study aims to evaluate the knowledge structure of halal certification in food and beverages. The growth of the Muslim population and the expanding economic activities...
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Journal Articles
Journal of Islamic Marketing (2024) 15 (1): 192–220.
Published: 30 May 2023
...Mohammad Mominul Islam; Mohamed Syazwan Ab Talib; Nazlida Muhamad Purpose This study aims to underline Islamic principles to the business theories for producers and policymakers and to explain halal marketing by value creation approach for halal stakeholders concerned with halal certification...
Journal Articles
Journal of Islamic Marketing (2023) 14 (2): 607–621.
Published: 04 November 2021
...Wannasiri Wannasupchue; Siti Fatimah Mohamad; Farah Adibah Che Ishak; Ungku Fatimah Ungku Zainal Abidin Purpose This study aims to explore the challenges of getting halal certification for restaurants in north-eastern Thailand. Design/methodology/approach Qualitative research approach...
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Journal of Islamic Marketing (2021) 12 (4): 864–881.
Published: 01 May 2020
...Ririn Tri Ratnasari; Sri Gunawan; Imron Mawardi; Kusuma Chandra Kirana Purpose The purpose of this paper is to examine halal certification for halal culinary, destination brand and emotional experiences on customer satisfaction and behavioral intention. Design/methodology/approach This study...
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