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1-20 of 36
Keywords: Halal certification
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–23.
Published: 28 April 2026
... rights only Halal e-commerce Brand association Brand loyalty Shopping convenience Customer experience Perceived quality Digital trust Brand equity Halal certification Consumer behavior The global halal market is undergoing a transformative shift as e-commerce becomes...
Journal Articles
Mohd Fauzi Abu-Hussin, Muhammad Bilal Zafar, Nur Izzati Mohamad Norzilan, Aminudin Hehsan, Juhazren Junaidi
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–24.
Published: 23 March 2026
...Mohd Fauzi Abu-Hussin; Muhammad Bilal Zafar; Nur Izzati Mohamad Norzilan; Aminudin Hehsan; Juhazren Junaidi Purpose This paper aims to investigate Malaysia’s halal certification system as a state-led regulatory regime, examining how it functions as both a religious mechanism and an instrument...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1839–1866.
Published: 25 September 2025
... that reinterprets the TOE model within the context of religious-based supply chains. It positions AI and blockchain as synergistic technologies, demonstrating how their convergence can revolutionize traditional halal certification practices by introducing trust-enhancing mechanisms and operational transparency...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1743–1770.
Published: 25 September 2025
... data by exploring content, concept, network and thematic analysis. Findings The competitive advantage resulting from halal certification outlines the interplay of competitive forces and compatible sources. Compatible sources showcase halal knowledge, emerging from the Noble Quran and Prophetic...
Journal Articles
Bayu Arie Fianto, Faradilah Putri Fauzi, Noven Suprayogi, Dian Filianti, Christopher Gan, Ade Intan Ismi Nur Anisha
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 160–190.
Published: 24 September 2025
... and medium enterprises (MSMEs) in Indonesia and Malaysia to pursue halal certification. Unlike previous studies, this research integrates the Technology–Organization–Environment ( TOE ) framework to provide a comprehensive cross-country analysis, offering novel insights into the regulatory and market-driven...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1814–1838.
Published: 16 September 2025
... influence trust in halal hotels, with trustworthiness acting as a key mediator in enhancing Muslim tourist satisfaction. Although halal certification visibility does not moderate these relationships, its high performance and importance underscore its value in enhancing tourist confidence. Originality...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2148–2186.
Published: 18 June 2025
... as the underpinning premises, using ATLAS .ti 2024 qualitative data analysis software, to perform content, concept, correlation and thematic analysis on HSCM . Findings The current preparedness of HSCM in Bangladesh includes capitalizing on the Muslim majority, formulating halal certification ( HC...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (10): 2948–2967.
Published: 03 April 2025
... such ecosystems. Indonesia took its first steps in halal certification when the Indonesian Council of Ulama, or Majlis Ulama Indonesia (MUI), initiated a certification project. In 1991, MUI collaborated with IPB University to establish a halal certification body known as LPPOM MUI. That same year, the first...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (10): 3092–3114.
Published: 25 March 2025
...Dwi Kristanto; Dwi Agustina Kurniawati Purpose This study aims to investigate the relationship between halal certification and the financial performance of micro, small and medium enterprises (MSMEs) in Indonesia’s frozen food industry. It also explores how halal certification influences...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1371–1409.
Published: 26 November 2024
...Mohammad Mominul Islam; Mohamed Syazwan Ab Talib; Nazlida Muhamad Purpose Halal certification is predominantly linked with the product and its production process. However, certifying price, place and promotion (3Ps) has not received enough attention theoretically and empirically. Against...
Journal Articles
Muhammad Ashraf Fauzi, Noor Saadiah Mohd Ali, Nazirah Mat Russ, Fazeeda Mohamad, Mohamed Battour, Nor Nadiha Mohd Zaki
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3564–3580.
Published: 06 June 2024
...Muhammad Ashraf Fauzi; Noor Saadiah Mohd Ali; Nazirah Mat Russ; Fazeeda Mohamad; Mohamed Battour; Nor Nadiha Mohd Zaki Purpose This study aims to evaluate the knowledge structure of halal certification in food and beverages. The growth of the Muslim population and the expanding economic activities...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1766–1782.
Published: 07 May 2024
...Etikah Karyani; Ira Geraldina; Marissa Grace Haque; Ahmad Zahir Purpose Halal certification is an acknowledgment of the halalness of a product or service issued by a halal regulator based on Islamic law. This study aims to investigate the intentions of consumers and regulators toward blockchain...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 192–220.
Published: 30 May 2023
...Mohammad Mominul Islam; Mohamed Syazwan Ab Talib; Nazlida Muhamad Purpose This study aims to underline Islamic principles to the business theories for producers and policymakers and to explain halal marketing by value creation approach for halal stakeholders concerned with halal certification...
Journal Articles
Wannasiri Wannasupchue, Siti Fatimah Mohamad, Farah Adibah Che Ishak, Ungku Fatimah Ungku Zainal Abidin
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (2): 607–621.
Published: 04 November 2021
...Wannasiri Wannasupchue; Siti Fatimah Mohamad; Farah Adibah Che Ishak; Ungku Fatimah Ungku Zainal Abidin Purpose This study aims to explore the challenges of getting halal certification for restaurants in north-eastern Thailand. Design/methodology/approach Qualitative research approach...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2611–2629.
Published: 28 June 2021
... 05 04 2021 07 05 2021 16 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Communication Halal certification Halal awareness e-WOM Halal tourism Halal tourism concept Based on Indonesia Muslim Travel Index (IMTI...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2268–2289.
Published: 14 June 2021
...; Al Maidah: 3; Al Maidah: 88; Al Maidah: 90; Al Mu’minun: 51). Therefore, every Muslim should be aware of the halalness of a product before consuming it. However, Aziz and Chok (2013) state that the level of awareness of Muslims toward halal certification is relatively low because consumers...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (6): 1373–1394.
Published: 04 February 2021
... (RG), halal knowledge and halal certification as the exogenous constructs in addition to TRA’s subjective norm, with attitude as the mediating variable. Design/methodology/approach A sample of 403 Muslim millennial customers of cosmetics and pharmaceutical products from the Greater Jakarta area...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1577–1602.
Published: 20 June 2020
... of research studies in various disciplines, including halal research studies. For example, based on RBV, Ab Talib et al. (2017) made a connection between halal food certification and business performance. Ab Talib et al. (2017) argued that halal certification becomes a type of resource...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 864–881.
Published: 01 May 2020
...Ririn Tri Ratnasari; Sri Gunawan; Imron Mawardi; Kusuma Chandra Kirana Purpose The purpose of this paper is to examine halal certification for halal culinary, destination brand and emotional experiences on customer satisfaction and behavioral intention. Design/methodology/approach This study...
Journal Articles
Norliza Katuk, Ku Ruhana Ku-Mahamud, Kalsom Kayat, Mohd. Noor Abdul Hamid, Nur Haryani Zakaria, Ayi Purbasari
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (5): 1043–1062.
Published: 01 May 2020
... the importance of having a halal certification to establish a better market position. In the context of Indonesia, it is yet to be known what attitudes the food operators have towards halal certification and what attributes characterised those who have obtained the certification. Therefore, this study aims...
