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1-20 of 67
Keywords: Islamic banking
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–23.
Published: 12 May 2026
...Mahmoud Yasin; Carmen Zarco; Francisco Liébana-Cabanillas Purpose This study aims to investigate the impact of cyberbullying on active social media engagement within online brand communities in the Islamic banking sector. It also examines the mediating role of electronic word of mouth (eWOM...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–25.
Published: 10 April 2026
...Ali A. Dashti; T. Kenn Gaither; Ali A. Al-Kandari Purpose This study aims to explore the influence of Islamic value orientations on public relations conducts on Instagram accounts of five Islamic banks in Kuwait. It specifically looks at the influence of orientations on public relations functions...
Journal Articles
Muhaimin Muhaimin, Mustaqim Pabbajah, Yuniar Galuh Larasati, Sukarni Sukarni, Akhmad Sagir, Yusna Zaidah
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–26.
Published: 10 March 2026
...Muhaimin Muhaimin; Mustaqim Pabbajah; Yuniar Galuh Larasati; Sukarni Sukarni; Akhmad Sagir; Yusna Zaidah Purpose This study aims to explore paradox of in-existence in Islamic banking in Muslim-majority economies using Indonesia as a case study. The focus is on the situation where institutions...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (8): 2683–2714.
Published: 09 December 2025
...Ömer Akkaya; Gazi Kurnaz Purpose The aim of this study is to examine and understand the relationship between Islamic brand personality, theory of planned behavior ( TPB ) and purchase intention among Muslim consumer in Islamic banking context. The research investigates the relationship between...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (7): 2277–2299.
Published: 14 November 2025
...Muhammad Adnan Waseem; Waqas Muhammad; Irfan Irfan; Nauman Wajid Purpose This study aims to address the limited understanding of how leadership brand authenticity ( LBA ) translates into employee and customer outcomes in Islamic banking, a sector where ethical alignment and trust are critical...
Journal Articles
Sabraz Nawaz Samsudeen, Fathima Sanjeetha Mohamed Buhary, Mohamed Ismail Mohamed Riyath, Ahamed Hilmy Hayathu Mohamed, Haleem Athambawa
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (6): 2171–2200.
Published: 09 October 2025
...Sabraz Nawaz Samsudeen; Fathima Sanjeetha Mohamed Buhary; Mohamed Ismail Mohamed Riyath; Ahamed Hilmy Hayathu Mohamed; Haleem Athambawa Purpose The purpose of this study is to examine the determinants that impact the inclination to embrace financial technology (fintech) among Islamic banking...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1585–1603.
Published: 29 September 2025
... high religiosity but maintained accounts with conventional banks. Data were analyzed using thematic analysis, guided by consistency theories, such as cognitive dissonance and aintegration theory, to interpret consumer attitudes and rationalizations regarding Islamic banking. Findings The findings...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1696–1720.
Published: 26 September 2025
...Meta Dev Prasad Murthy; Abdul Rahman Purpose This study aims to explore the factors driving customers’ intentions to switch to Islamic banking using an extended Norm Activation Model ( NAM ) in the context of Malaysia. It examines the mediating roles of anticipated emotions, namely, pride...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 1080–1100.
Published: 25 September 2025
... the keystone of banking industry transformations, especially for Islamic banking. Unlike conventional banks, Islamic banks structure products in ways that suit Islamic prohibitions. The purpose of this study revolved around estimating the effect of the implemented DBT platforms on the profitability...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (4): 1118–1144.
Published: 04 November 2024
... of Shariah scholars toward Islamic banks in Pakistan and the mediating role of attitude. Design/methodology/approach The study collected data through a questionnaire from 200 Shariah scholars in Pakistan who have completed or are currently enrolled in Islamic banking and finance courses. It employed...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (2): 462–483.
Published: 04 September 2024
...Dahlia Bonang; Bayu Arie Fianto; Raditya Sukmana Purpose This study aims to conduct a comprehensive bibliometric analysis, assessing studies related to service quality and customer satisfaction in Islamic banking. Design/methodology/approach Using a bibliometric approach, this research draws...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (2): 373–401.
Published: 14 August 2024
...Issa Hamadou; M. Luthfi Hamidi; Aimatul Yumna Purpose This study aims to examine factors influencing potential customers’ intention to patronize Islamic banking products in Cameroon. Design/methodology/approach To achieve this, a structured questionnaire was used with 318 respondents, and 300...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (10): 2528–2548.
Published: 02 July 2024
...A. Azizon; Rahmatina Awaliah Kasri; Kenny Devita Indraswari; Wahyu Jatmiko Purpose The recent growth of Islamic bank (IB) assets in Indonesia has been mainly driven by government interventions rather than the organic development on the demand side. A novel approach to attract new consumers...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3445–3463.
Published: 26 June 2024
...Yenti Afrida; Harif Amali Rivai; Laura Syahrul; Hendra Lukito Purpose This paper aims to investigate Islamic work ethics and adaptability towards change readiness of Islamic Bank employees in Indonesia with commitment as a mediating variable. This study focuses on the Sharia banking industry...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2245–2285.
Published: 10 June 2024
...Agus Hartanto; Nachrowi Djalal Nachrowi; Palupi Lindiasari Samputra; Nurul Huda Purpose This paper aims to analyze the scientific trend of research on Islamic banking sustainability (IBS) through a bibliometric study. In particular, the paper extensively investigates all the articles issued...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 2732–2758.
Published: 03 June 2024
.... A. Hayes’s PROCESS procedures were applied to examine the moderating effects of age, gender and experience. The second study (Study 2) explored the obstacles and solutions to improve digital banking services. The survey was conducted on 897 Islamic bank customers throughout Indonesia. Findings...
Journal Articles
What drives to adopt Islamic banking products and services: is it shariah compliance or convenience?
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 2891–2915.
Published: 26 April 2024
...Kazi Md Jamshed; Burhan Uluyol Purpose The main issue is whether customers prefer convenience over Shariah compliance or the opposite when they decide their Islamic banking needs. The purpose of this paper is to explore why customers adopt Islamic banking products and services: Shariah compliance...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (2): 462–485.
Published: 26 February 2024
...Hashem Alshurafat; Omar Arabiat; Maha Shehadeh Purpose This paper aims to explore the intention to adopt the Metaverse in Islamic banks, with a particular focus on evaluating perceived usefulness, ease of use, user satisfaction and the influence of religiosity. Integrating the technology adoption...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (5): 1326–1349.
Published: 22 February 2024
...ShabbirHusain R.V.; Balamurugan Annamalai; Shabana Chandrasekaran Purpose This study aims to conduct a systematic literature review on consumer behavior (CB) in Islamic banking (IB), encompassing an overview of researched contexts and topics, identifying literature gaps and proposing...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (5): 1280–1302.
Published: 08 February 2024
...Muneer Ahmad; Muhammad Bilal Zafar; Abida Perveen Purpose This study aims to investigate the comparative importance of factors influencing the customer shift behavior from conventional to Islamic banking for consumer finance in Pakistan. Design/methodology/approach First, a comprehensive...
