Keywords: Pakistan
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Journal of Islamic Marketing (2022) 13 (11): 2331–2346.
Published: 11 August 2021
... behaviour (DTPB) in the context of Malaysia and Pakistan. Design/methodology/approach Literature on Islamic mortgage and DTPB is reviewed in a bid to identify the determinants that may contribute to customers’ desire to participate in Islamic home financing. Findings The review indicates...
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Journal of Islamic Marketing (2022) 13 (3): 717–739.
Published: 06 January 2021
... Islamic financial services marketing Islamic Marketing Islamic Markets Pakistan The Muslim consumer Shariah board Website information Islamic financial institutions (henceforth, IFIs), across the globe, have seen enormous growth since inception, making it a globally competitive financial...
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Journal of Islamic Marketing (2021) 12 (5): 941–950.
Published: 01 May 2020
...Habibullah Magsi; Abid Ali Randhawa; Atta Hussain Shah Purpose The purpose of this paper is to explore halal meat production potential and export potential in Pakistan. Following this, the paper is to both stimulate the business and encourage research within this field. Design/methodology...
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Journal of Islamic Marketing (2020) 11 (6): 1821–1836.
Published: 25 November 2019
... antecedents of TBP. However, extended theory of planned behavior can also be tested to predict influence on consumer halal purchase intentions in Pakistan. Moreover, other variables, e.g. country of origin can also be added to examine the moderation effect on TBP constructs and halal purchase intention...

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