Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-20 of 35
Keywords: Pakistan
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 1101–1158.
Published: 10 November 2025
... unit-trust funds (IUTFs) in Pakistan. It also examines moderating variables such as consumer risk resistance ( CRR ), price volatility ( PV ), religious belief ( RB ) and Islamic financial resilience ( IFR ). Design/methodology/approach The data were analyzed using Smart PLS 4 ( SEM ) software...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3346–3365.
Published: 01 May 2025
... questionnaires from mall patrons across three cities in Pakistan: Islamabad, Lahore, and Karachi. In addition, hypotheses were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings Findings show that functional, symbolic, social, environmental and Islamic relevance...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1349–1370.
Published: 04 December 2024
...Muhammad Usman; Anwar Allah Pitchay; Zubir Azhar; Muhammad Shabir Shaharudin; Yuvaraj Ganesan Purpose Islamic banking is a financial institution that is concerned with the regulation of the Shariah guidelines. Several full-fledged and Windows-based Islamic banks in Pakistan have reported non...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (1): 1–25.
Published: 10 July 2024
... with GPB was not supported. Research limitations/implications The model developed is specific to the Muslim population in Pakistan. Therefore, the model might only be able to be generalized to nations that have a similar culture to the Muslims in Pakistan or in other developing countries...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (8): 1942–1964.
Published: 04 June 2024
... limited, and the ICC still needs to attain adequate market share in the banking sector. Therefore, this study aims to investigate the determinants of ICC in Pakistan. Design/methodology/approach For empirical estimation, sample data from 499 respondents, including ICC users and individuals willing...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (10): 2652–2668.
Published: 24 May 2024
... the agriculture sector who live, in particular, in Southern Sindh province, Pakistan. Next, researchers extended the CVT to a specific focus on agricultural financing products by Islamic banks. Future researchers should take these concerns into consideration for better applicability, and it is anticipated...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 2823–2840.
Published: 12 April 2024
...Mohammad Saud Khan; Bronwyn Pamela Wood; Sarfraz Dakhan; Asif Nawaz Purpose This paper aims to examine female entrepreneurship perceptions at the nexus of understandings of Muslim behaviour in Pakistan, the “formula” of Shapero for considering entrepreneurial intentions and the viewpoints of young...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (5): 1280–1302.
Published: 08 February 2024
...Muneer Ahmad; Muhammad Bilal Zafar; Abida Perveen Purpose This study aims to investigate the comparative importance of factors influencing the customer shift behavior from conventional to Islamic banking for consumer finance in Pakistan. Design/methodology/approach First, a comprehensive...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (11): 2928–2948.
Published: 12 January 2023
... To the best of the authors’ knowledge, this work is one of the first studies to investigate the integrated model of BI-CS through mediating and moderating variables to know the perception of Generation M regarding smartphone brands in developing economies like Pakistan. Muhammad Asrar-ul-Haq can be contacted...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1577–1602.
Published: 19 May 2022
...Munazza Saeed; Zarina Waheed; Aysha Karamat Baig; Ilhaamie Abdul Ghani Azmi Purpose The purpose of this qualitative comparative study was to explore the brand-switching behavior of Muslim consumers in selected cities from Pakistan and Malaysia. Design/methodology/approach Data were collected...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1211–1228.
Published: 06 May 2022
... of Pakistan. Design/methodology/approach Using DOI as an underpinning theory, this study evaluates halal supply chain adoption by collecting data from the members of associations from Pakistan. A total of 258 useable responses were received, and PLS-SEM was adopted using SmartPLS. Findings...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1488–1505.
Published: 21 April 2022
... The method of data collection used was self-administered surveys with customers in two stores in Karachi, Pakistan, yielding 267 valid questionnaires. To guarantee validity and reliability, convergent and discriminant validity analyses were conducted, and structural equation modeling was advanced to assess...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2331–2346.
Published: 11 August 2021
... behaviour (DTPB) in the context of Malaysia and Pakistan. Design/methodology/approach Literature on Islamic mortgage and DTPB is reviewed in a bid to identify the determinants that may contribute to customers’ desire to participate in Islamic home financing. Findings The review indicates...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (10): 2090–2107.
Published: 17 June 2021
...Sayeda Zeenat Maryam; Ashfaq Ahmad; Nauman Aslam; Sadia Farooq Purpose The purpose of this study is to examine the determinants of attitude and adoption intention of Islamic banking among the potential customers in Pakistan. The conceptual framework is investigating the influence of salient...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2421–2436.
Published: 17 June 2021
..., cross-sectional data is collected from 257 customer relationship managers working in leading Islamic Banks in Pakistan. Findings Results demonstrate that religiosity positively influences the attitude of managers. Furthermore, the effect of subjective norms to predict ethical intentions is found...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (3): 717–739.
Published: 06 January 2021
... Islamic financial services marketing Islamic Marketing Islamic Markets Pakistan The Muslim consumer Shariah board Website information Islamic financial institutions (henceforth, IFIs), across the globe, have seen enormous growth since inception, making it a globally competitive financial...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (5): 941–950.
Published: 01 May 2020
...Habibullah Magsi; Abid Ali Randhawa; Atta Hussain Shah Purpose The purpose of this paper is to explore halal meat production potential and export potential in Pakistan. Following this, the paper is to both stimulate the business and encourage research within this field. Design/methodology...
Journal Articles
Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan, Omar Massoud Salim Hassan Ali, Saima Hussain, Rabail Waqas
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (1): 70–94.
Published: 24 February 2020
...Syed Faheem Hasan Bukhari; Frances M. Woodside; Rumman Hassan; Omar Massoud Salim Hassan Ali; Saima Hussain; Rabail Waqas Purpose The purpose of this paper is to investigate the key attributes that drive Muslim consumer purchase behavior in the context of imported Western food in Pakistan...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1761–1776.
Published: 30 December 2019
... of Pakistan. Design/methodology/approach The published work allied to takaful studies and DOI was reviewed. Total of 282 respondents who are non-users of family takaful product were used for the purpose of primary data collection through convenience sampling. Findings The customer’s...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1821–1836.
Published: 25 November 2019
... antecedents of TBP. However, extended theory of planned behavior can also be tested to predict influence on consumer halal purchase intentions in Pakistan. Moreover, other variables, e.g. country of origin can also be added to examine the moderation effect on TBP constructs and halal purchase intention...
