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1-5 of 5
Keywords: Perceived quality
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Journal Articles
Effect of brand equity on halal e-tailers brand loyalty: mediating role of brand association and moderating role of consumer experience
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–23.
Published: 28 April 2026
...Syed Shah Alam Purpose This study aims to investigate how halal e-tail brand association mediates the relationship between shopping convenience, brand awareness, perceived quality and consumer loyalty in halal online retailing. It further examines whether customer experience moderates...
Journal Articles
Looking at the beauty of halal through the stimulus-organism-response model and gender perspectives: the case of Indonesian Muslim
Available to PurchaseSri Rahayu Hijrah Hati, Rakotoarisoa Maminirina Fenitra, Adlin Masood, Hapsari Setyowardhani, Alina Abdul Rahim, Ujang Sumarwan
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2465–2488.
Published: 12 February 2025
... purposive sampling was conducted with 635 Muslim consumers in Indonesia to test the proposed model using structural equation modeling. Findings The results demonstrated that perceived quality, advertising value and the halal logo significantly enhance attitudes toward halal cosmetics. However, when...
Journal Articles
Relationship between brand innovativeness and customer satisfaction: a moderated mediation model from Generation M perspective
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (11): 2928–2948.
Published: 12 January 2023
...Sehrish Naz; Muhammad Asrar-ul-Haq; Anam Iqbal; Misbah Ahmed Purpose This paper aims to examine the impact of innovativeness on customer satisfaction through mediation of perceived quality and also examines the effect of consumer involvement and communication strategy as moderating variables...
Journal Articles
Antecedents of brand equity on halal tourism destination
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (8): 1685–1702.
Published: 05 May 2021
... tourists’ DBE. Alexander Preko can be contacted at: alexander.preko@upsamail.edu.gh 18 09 2020 20 12 2020 27 01 2021 14 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Image Perceived value Perceived quality...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (7): 1363–1384.
Published: 25 May 2020
...Sri Rahayu Hijrah Hati; Sigit Sulistiyo Wibowo; Anya Safira Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s...
