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1-20 of 20
Keywords: Perceived value
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–24.
Published: 18 September 2026
... loyalty intention through the mediating effects of Islamic trust, customer engagement and perceived value. Design/methodology/approach This research adopts a quantitative approach using structured questionnaires collected from 450 Muslim tourists who had prior experience accessing Muslim friendly...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–20.
Published: 04 September 2026
... and indirect effects of AR usage motivation and augmentation quality on impulse purchase intention mediated by perceived value. The stimulus-organism-response framework has been used to understand the mechanism deeply; however, product involvement has been used as a moderator. Design/methodology/approach...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (9): 3065–3096.
Published: 26 January 2026
.... These behaviours include green brand attachment, favourable word-of-mouth and repurchase intention. This study also examines the potential dual or quasi-moderating effects of green perceived value and after-sales promotion on the corresponding brand behavioural reactions. Design/methodology/approach A total...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (8): 2581–2604.
Published: 20 November 2025
... initiatives. The model evaluates the influence of big five personality traits, perceived value, performance risk and social network-based word of mouth (SNB-WOM) on funders’ engagement in SOC . Findings The findings reveal that these factors serve as potent catalysts for participation, with the big five...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (12): 3540–3558.
Published: 28 May 2025
... satisfaction. Originality/value This study integrates the quality-loyalty and risk-loyalty models to provide a more comprehensive understanding of the factors contributing to loyalty toward halal-certified foods. Furthermore, this study refines the concepts of food quality and perceived value...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3154–3172.
Published: 06 May 2025
... that SMIs have an effect on the perceived value of hijab clothing and electronic word-of-mouth (EWOM) and perceived value does not directly affect clothing purchase intention but EWOM has an effect on purchase intention. Finally, the purchase intention of hijab clothing has an effect on the online purchase...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (2): 627–650.
Published: 17 September 2024
...Mornay Roberts-Lombard; Daniël Johannes Petzer Purpose The purpose of this study is to investigate possible drivers of loyalty amongst Islamic banking customers in Gauteng, South Africa. We ponder the relationships of service fairness (a secondorder reflective construct) with perceived value...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (2): 447–461.
Published: 15 August 2024
... from mosque customers; 93 questionnaires were analyzed using partial least square-structural equation modeling. Findings This research found a significant relationship between service quality and perceived value, service quality and brand image, perceived value and customer satisfaction, brand...
Journal Articles
Rokhima Rostiani, Asri Sekar Mawar Firdausi, Hilya Mudrika Arini, Yun Prihantina Mulyani, Tri Mulyani Sunarharum
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 613–632.
Published: 18 August 2023
... that provide travel experiences, it is becoming difficult for Muslim consumers to decide which destination to visit, because their decisions are being influenced by the perceived value of particular destinations (Isa et al., 2018 ; Rodrigo and Turnbull, 2019). Similarly, it is currently getting...
Journal Articles
Fatya Alty Amalia, Yuliani Dwi Lestari, Kung-Jeng Wang, Faridatus Saidah, Aghnia Nadhira Aliya Putri
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (12): 3133–3149.
Published: 24 January 2023
... as they possess halal perceived value and innovation orientation. In addition, the interplays of the antecedents, the internal and external drivers, also play an excellent role in shaping the firms’ practices on halal business. Research limitations/implications Despite the implications, this study was built...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1325–1345.
Published: 30 March 2022
... of religiosity as moderating construct also has been investigated in the context of halal tourism and customer engagement to enhance tourist satisfaction (Abror et al., 2019 ; Abror et al., 2020). A more recent study also verifies the role of perceived value in the relationship between...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (4): 937–965.
Published: 10 February 2022
...Yuliani Dwi Lestari; Faridatus Saidah; Aghnia Nadhira Aliya Putri Purpose This paper aims to explore the effect of three destination competitiveness attributes: core resources and attractors, supporting factors and destination management on the tourist perceived behavioral control, perceived value...
Journal Articles
Abror Abror, Dina Patrisia, Yunita Engriani, Maznah Wan Omar, Yunia Wardi, Nazirul Mubin Bin Mohd Noor, Sarah Sabir Sabir Ahmad, Mukhamad Najib
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2742–2758.
Published: 08 July 2021
...Abror Abror; Dina Patrisia; Yunita Engriani; Maznah Wan Omar; Yunia Wardi; Nazirul Mubin Bin Mohd Noor; Sarah Sabir Sabir Ahmad; Mukhamad Najib Purpose This study aims to examine the relationship between perceived risk and tourists’ trust. It also investigates the role of perceived value...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (1): 161–176.
Published: 17 May 2021
...Juliana Juliana; Febika Fitrian Putri; Neni Sri Wulandari; Udin Saripudin; Ropi Marlina Purpose This study aims to investigate the influence of Muslim tourist perceived value (MTPV) on Muslim millennials’ intention to revisit Bandung (Indonesia) with customer satisfaction as an intervening...
Journal Articles
Sri Rahayu Hijrah Hati, Niken Iwani Surya Putri, Sri Daryanti, Sigit Sulistiyo Wibowo, Anya Safira, Hapsari Setyowardhani
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (8): 1703–1727.
Published: 10 May 2021
... found that the profit-sharing rate has a significant impact on the perceived value both with and without interaction with brand familiarity. Research limitations/implications The current study applies an independent measured design or a between-subjects experimental design, that resulted in unequal...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (8): 1685–1702.
Published: 05 May 2021
.... Originality/value This paper fills a gap by presenting the first comprehensive overview of halal brand equity research that enhances ongoing discussions in the hospitality and tourism field in a non-Islamic context and proposes priorities for future research. Image Perceived value Perceived quality...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (8): 1807–1825.
Published: 08 April 2021
.... Findings A new variable namely customer well-being stems from banking activities identified which is assumed to be influenced by bank’s image, perceived value and aroused emotions. It was tested that word of mouth and bank’s marketing activities have impacts on the bank’s image. Moreover...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (7): 1574–1588.
Published: 01 March 2021
... systems are used. Consequently, the following hypothesis is proposed: H1. e-Payment benefits have a positive impact on the CPE. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Benefits Perceived value Comparative perception of e...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (3): 608–627.
Published: 26 October 2020
...Tosin Tiamiyu; Farzana Quoquab; Jihad Mohammad Purpose The purpose of this study is to investigate the impact of reputation on perceived value towards Muslim tourists’ booking intention on Airbnb, particularly from the Malaysian perspective. Additionally, this study investigates the moderating...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (7): 1363–1384.
Published: 25 May 2020
...Sri Rahayu Hijrah Hati; Sigit Sulistiyo Wibowo; Anya Safira Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s...
