Keywords: Perceived value
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Journal Articles
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Journal of Islamic Marketing (2025) 16 (12): 3540–3558.
Published: 28 May 2025
... satisfaction. Originality/value This study integrates the quality-loyalty and risk-loyalty models to provide a more comprehensive understanding of the factors contributing to loyalty toward halal-certified foods. Furthermore, this study refines the concepts of food quality and perceived value...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2025) 16 (2): 627–650.
Published: 17 September 2024
...Mornay Roberts-Lombard; Daniël Johannes Petzer Purpose The purpose of this study is to investigate possible drivers of loyalty amongst Islamic banking customers in Gauteng, South Africa. We ponder the relationships of service fairness (a secondorder reflective construct) with perceived value...
Journal Articles
Journal of Islamic Marketing (2025) 16 (2): 447–461.
Published: 15 August 2024
... from mosque customers; 93 questionnaires were analyzed using partial least square-structural equation modeling. Findings This research found a significant relationship between service quality and perceived value, service quality and brand image, perceived value and customer satisfaction, brand...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2023) 14 (12): 3133–3149.
Published: 24 January 2023
... as they possess halal perceived value and innovation orientation. In addition, the interplays of the antecedents, the internal and external drivers, also play an excellent role in shaping the firms’ practices on halal business. Research limitations/implications Despite the implications, this study was built...
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Journal Articles
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Journal Articles
Journal of Islamic Marketing (2022) 13 (8): 1685–1702.
Published: 05 May 2021
... a significant role in building DBE. Therefore, this study hypothesizes that: H4. HBV positively impacts Muslim tourists’ DBE. The proposed framework for this study is shown in Figure 1 . Figure 1. Hypothesized halal brand equity model Image Perceived value Perceived...
Journal Articles
Journal of Islamic Marketing (2022) 13 (8): 1807–1825.
Published: 08 April 2021
.... Findings A new variable namely customer well-being stems from banking activities identified which is assumed to be influenced by bank’s image, perceived value and aroused emotions. It was tested that word of mouth and bank’s marketing activities have impacts on the bank’s image. Moreover...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (3): 608–627.
Published: 26 October 2020
...Tosin Tiamiyu; Farzana Quoquab; Jihad Mohammad Purpose The purpose of this study is to investigate the impact of reputation on perceived value towards Muslim tourists’ booking intention on Airbnb, particularly from the Malaysian perspective. Additionally, this study investigates the moderating...
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