..., accessible and culturally sensitive experiences that strengthen satisfaction, thereby encouraging physical visitation and recommendations. Originality/value This study extends the theory of planned behaviour by incorporating satisfaction as an affective mechanism and religiosity as a moderator...

.... Accordingly, this study asks: Predictive validity PLSpredict CVPAT Islamic branding Theory of planned behaviour Multicultural consumer behaviour The research was funded by Faculty of Business Administration and Accountancy Khon Kaen University. Corresponding author Zulfiqar Ali...

... Emerald Publishing Limited Licensed re-use rights only Farmers’ behaviour Halal certification awareness Halal knowledge Rice farmers Theory of planned behaviour Indonesia has a majority Muslim population, and it is a country in Southeast Asia with positive population and income growth...

... for selection. The research model was empirically assessed by applying structural equation modelling. The data collection phase spanned from August 11, 2023, to November 10, 2023. Findings The study's findings demonstrate the effectiveness of the extended theory of planned behaviour in providing a robust...

... Self-efficacy Theory of planned behaviour As intention most accurately predicts behaviour (Fishbein and Ajzen, 1975 ; Kim and Hunter, 1993), entrepreneurial intention has been the focus area of entrepreneurial research (Al-Jubari et al., 2019 ; Bird, 1988 ; Cui and Bell, 2022...

... financial literacy (IFL; Islamic financial knowledge [IFK], financial skills [FS] and self-efficacy [SE]) based on an extension to the theory of planned behaviour (TPB) model. Design/methodology/approach Data was collected via a self-administered questionnaire by 300 millennials (Muslims) working...

... be given more consideration than economic factors. As the decision to either comply with zakat or not is a behaviour that is under the business owner’s control, it needs to be planned. Thus, the theory of planned behaviour (TPB) by Ajzen (1991) is suitable for investigating business zakat compliance...

... to halal pharmaceutical products. Therefore, this study aims to investigate the factors influencing purchase intention for halal pharmaceutical products among Indonesian Muslims. Design/methodology/approach This study uses a theory of planned behaviour approach, in which religiosity and knowledge...

...Firdaus Firdaus Halimi; Serge Gabarre; Samar Rahi; Jassim Ahmad Al-Gasawneh; Abdul Hafaz Ngah Purpose The purpose of this paper is to extend the theory of planned behaviour (TPB) to identify the factors influencing Muslim customers’ intention to revisit non-halal certified restaurants. Design...

...Abdul Hafaz Ngah; Serge Gabarre; Bilal Eneizan; Nabihah Asri Purpose This paper aims to identify the factors of willingness to pay for halal transportation among Muslim consumers in Malaysia by extending the theory of planned behaviour with knowledge and religiosity. Design/methodology/approach...

..., this research is an attempt to address the moderating influence of religiosity (RG) on relationship between theory of planned behavior constructs and halal purchase intention. Design/methodology/approach The data were collected through a survey. To find the factors that affect purchase intentions...

...)-free environment where consumers invest their money and recover their losses according to sharia. This paper aims to examine the determinants that influence purchase intention of consumers toward Islamic insurance (Takaful) adoption in Pakistan with the help of the modified theory of planned behavior...

... aims to investigate the factors influencing consumers’ halal-food consumption, using an extended theory of planned behaviour (TPB) model. Design/methodology/approach Data were collected through a self-administered questionnaire distributed among 418 consumers in Surabaya, Indonesia. Multiple...

... the relationship between AP and behavioural intention (BI). This paper also explores the congruity of individuals’ norms in advertising appeal–intention relationship. Centred on the theory of planned behaviour, this study proposes a model that encompasses norm congruence, in which the degree of individuals...

...Hanizah Hamzah; Hasrina Mustafa Purpose Drawing on the transtheoretical model (TTM) into the theory of planned behaviour (TPB) framework, this study aims to understand the factors affecting the intention of Malaysian consumers to boycott products and services from companies perceived...

... Malaysia Purchase intention Islamic banking Islamic financial services marketing Theory of planned behaviour Marketing communications Financial consideration Profit-loss sharing proportions In countries like Malaysia, Shariah-based banking principles, broadly known as Islamic...

...Reham I. Elseidi Purpose This study aims to explore the perceptions of Arabian Muslim consumers about halal food products and to investigate their behaviour towards halal-labelled food products in UK mainstream supermarkets using the theory of planned behaviour (TPB). The role...