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Volume 12, Issue 6
1 June 1993
Journal of Management Development Cover Image for Volume 12, Issue 6
Research Article| June 01 1993

The Merlin Exercise: Future by Forecast or Future by Invention?

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Robert M. Fulmer
College of William and Mary, Williamsburg, Virginia, USA and MIT Center for Organizational Learning, Cambridge, Massachusetts, USA
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Solange Perret
The London Perret Roche Group, Princeton, USA and London, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7492
Print ISSN: 0262-1711
© MCB UP Limited
1993
Journal of Management Development (1993) 12 (6): 44–52.
https://doi.org/10.1108/02621719310041328

Describes the Merlin Exercise and its use by the authors integrating two models of the future ‐ “forecasted” and“invented” – to educate management in the development of a strategic intent and in implementing such an intent.

Keywords: Forecasting, Learning, Management development, Strategic planning
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© MCB UP Limited
1993
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