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Explores NVQs in Management in terms of their take up and progression into academic postgraduate (Master’s) programmes. Traces the concepts development through an initial preparation for a potential influx of mature students to attain NVQ 4 and/or 5 in Management and to provide progression opportunities into postgraduate management programmes. Reveals that, despite vigorous marketing, the influx did not occur; hence the initial market research is revisited. Examines the perceived demand locally and regionally and establishes reasons why the expected influx did not materialize. Concludes with some lessons to be learned and recommends action to be taken.

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