... management of a business school, and to give guidance about strategic choices as the business school evolves in the new knowledge economy. Design/methodology/approach – Analytic tools such as PEST analysis and competitive analysis are used to provide a model and framework for dialogue about strategic choice...

.../methodology/approach Analytic tools such as PEST analysis and competitive analysis are used to provide a model and framework for dialogue about strategic choice. Findings The influence of demographic, technological, entrepreneurship and globalisation drivers provides a series of implications...