...Steven French Purpose The purpose of this paper is to argue that the epistemology of the strategic literature is dominated by a Modernist (scientific) and Cybernetic system approach and that other epistemological options especially critical management studies and complex self‐adapting systems...

.... Strategic management Critical management Self‐adjusting control systems Business process re‐engineering The ideas of several scholars who have considered addressing the issues of strategic management by developing models or “Schools” of thought have been extensively canvassed and justified...

...] of people and things. Semantics Critical management Strategic planning Strategic management Thinking In the academic specialty of strategy, the corporate sector and the consulting world, strategic theory and practice has become so fragmented and complex, with views as to what represents...

... Emerald Group Publishing Limited 2009 Strategic management Critical management Epistemology Self‐adjusting control systems Few writers have attempted the task of organising the ideas of business strategy into a coherent model. The background of the scholars who have attempted this task...