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The aim is to take decision making about people beyond “gut feel” and to make psychological measurement relevant to the key challenge of our time, which is to give strategic shape to the human aspect of business. The thesis is that, if we wish to obtain better results from our decisions than we do from gut feel alone, we must have the capacity to predict accurately the behaviours which lead to success in a given context. Psychological assessment gives us this capacity because it measures key and critical attributes, specifies their interaction, predicts their impact on behaviour and so constructs a model of psychological economy to forecast the success of the self‐in‐context. How psychological measurement accomplishes these tasks is explained and some consideration is given to key points of method.

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