... by groups in a marketing simulation game ‐ in an attempt to shed further light on the group process in strategic marketing decision making. A factor analysis reveals a reasonably close concurrence of the experimental data and that of the Green and Taber instrument, leading to the conclusion that the two...

...Robert Morgan; Pierre McDonagh; Tracey Ryan‐Morgan Reports the findings of recent empirical research into the job satisfaction of an original sample of 1,326 UK marketing managers. Provides data on the nature and sources of job satisfaction/dissatisfaction and on the assessment of the relative...

...Leyland F. Pitt; A. Caroline Tynan; Deon Nel Considers the relationship between the perceived quality of discussion within a group and that group′s performance on a marketing decision‐making game. Reviews the relevant literature and discusses an instrument for the measuring of perceived quality...

...Fredric William Swierczek The characteristics of cross‐cultural negotiation in the Asian context are reviewed. Findings are presented concerning an exercise in negotiation in an executive development programme in which participants were to develop a strategy of marketing a computer system to a bank...