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Purpose
– The purpose of this paper is to explore the differences between objective language and narratives and how differences affect rhetoric.
Design/methodology/approach
– Conceptual implications are drawn from an analysis and discussion of the literature in the fields of autopoiesis, meanings and narratives.
Findings
– Only narratives convey the experience of objectivity, which makes them more effective to persuade people to change than just providing “objective” data and explanatory knowledge.
Originality/value
– The paper discusses how the projection of meaning is not an experience but knowledge. Meaning is experienced as an empirical property of the perceived.
© Emerald Group Publishing Limited
2014
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