Development of a Model for Announcing Negatively Perceived Changes Available to Purchase

Presents a model for announcing major, negatively perceived,top‐down changes such as layoffs and reorganizations was developed based on the extant literature. The appropriateness of the model was then tested by analysing 15 cases in which a major change was announced. The model presented here, based on the literature and 15 case analyses,serves as an initial step in developing an effective and efficient strategy for announcing major organizational changes.