Business school emphasis on teaching, research and service to industry: does where you sit determine where you stand

New AACSB accreditation standards focus on the school′s mission statement: its emphases on teaching, research, and service to industry;and, within “research”, on basic and applied research and instructional development. Deans (n = 275) of accredited and non‐accredited business schools evaluated the change potential for their school of the new AACSB accreditation standards. They reported their schools′ current and future emphases on teaching, research, and service to industry; and on basic and applied research and instructional development. As predicted, accredited and non‐accredited schools responded differently to the revised standards.