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Keywords: Qualitative data
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Journal Articles
Journal of Organizational Effectiveness: People and Performance (2023) 10 (3): 413–436.
Published: 10 January 2023
... Qualitative data Snowball sampling was used to identify the first tranche of interviewees. The process started when one of the researchers met Lord Browne at a public event and he agreed to be interviewed and suggested further relevant individuals. Citing his introduction, these people were approached...
