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Purpose

– The purpose of the paper is to outline a business model for product system solutions that is based on functional modularity.

Design/methodology/approach

– The paper employs an illustrative case study design. The cases constitute two action research projects in two organisations delivering complex product systems.

Findings

– The paper illustrates the viability of a movement towards a solution business model based on the use of modular networks and integrated sub-supplies for complex product systems. It develops the idea of suppliers assuming responsibility for larger functional wholes in the delivery of large capital goods.

Research limitations/implications

– Future research should strive to further validate and falsify the proposed model, and for other product systems too, with a particular focus on their operational phases.

Practical implications

– The paper outlines a business model based on modularity for both main suppliers and sub-suppliers that wish to extend their scope of delivery and to share responsibility with their networks.

Originality/value

– The proposed model is in considerable contrast to conventional models in which the main supplier typically assumes most of the responsibility itself.

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