Leading a Company with Vision Available to Purchase

Discusses the thesis that self‐knowledge is a prerequisite for functioning in a service company (such as insurance) in such a way that the individual is wholly involved, feels a unity and is innovative. This benefits the company. Urges the value of reviewing personal performance,of integrating remuneration policy and training and of clearly structuring information systems. Accurate observation is then required of management to ensure no experience is neglected. Self‐knowledge is essential in managers if they are to think clearly about and be aware of relations – the insurance business is about relations.