Cross-country differences in new service development: The moderating effects of national culture Available to Purchase

Aku Valtakoski is Senior Lecturer in Business Administration at the Department of Management and Engineering at Linköping University. His research interests include understanding the role of services in manufacturing industries, service innovation and knowledge-based explanations of firm performance, innovation and industry evolution. His research has appeared in Industrial Marketing Management, Journal of Service Management and International Journal of Operations and Production Management.

Javier Reynoso is Professor of Service Management at Tecnologico de Monterrey, EGADE Business School, in Monterrey, Mexico. His main interest is to promote and develop research and academic activities on the service field in Mexico and Latin America. Javier is Co-author of the first textbook on Service Management written in Spanish, used in 20 countries. Listed in the Top 15 MBA Professors in Latin America, by Revista America Economia in 2012, he has received on three occasions, 1999, 2005 and 2013, the ITESM’s Teaching and Research Faculty Award for his contributions to the service sector. In May 2013, Javier Reynoso became the first Latin American researcher to join the Global Faculty Network, invited by the Center for Services Leadership (CSL), Arizona State University. He received the prestigious Christian Grönroos Service Research Award 2013 in recognition of his career achievements and significant originality in service research. In 2016, Javier Reynoso was awarded International Fellow of CTF – Service Research Center – at Karlstad University in Sweden, for his significant career contributions in service research. In the same year, he became member of the Mexican Academy of Sciences, in recognition for the academic and scientific development of Service Management in Mexico.

Daniel Maranto is Associate Professor of Strategy at Tecnologico de Monterrey, EGADE Business School. His research interest focuses on how firms in emerging economies develop strategies to participate in multinational contexts. In addition to studying service management, he studies in the field of strategies for sustainability.

Bo Edvardsson is Professor of Business Administration, Karlstad University, Sweden, and is the founder of CTF-Service Research Centre at Karlstad University. He is also Professor at Inland Norway University of Applied Sciences. In 2008, he received the RESER Award “Commendation for lifetime achievement to scholarship” by The European Association for Service Research and in 2004 The AMA Career Contributions to the Services Discipline Award. In 2013, Edvardsson was appointed Honorary Distinguished Professor of Service Management, EGADE Business School, Mexico. In 2009, Bo Edvardsson was awarded Honorary Doctorate, Swedish School of Economics and Business Administration, Hanken. He is the former Editor of Journal of Service Management. His research includes new service development and innovation, servitization in manufacturing, complaints management and service recovery, service-dominant logic and ecosystems transformation. His journal papers have received several awards and most recently in 2016 best article in Journal of Service Research Special Issue on Transformative Service Research.

Egren Maravillo Cabrera is a Doctoral student at Tecnologico de Monterrey, EGADE Business School.