Issues

Cross-country differences in new service development: The moderating effects of national culture

Aku Valtakoski; Javier Reynoso; Daniel Maranto; Bo Edvardsson; Egren Maravillo Cabrera
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Defining the antecedents of experience co-creation as applied to alternative consumption models

Holger Schallehn; Stefan Seuring; Jochen Strähle; Matthias Freise
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Beyond brand fit: The influence of brand contribution on the relationship between service brand alliances and their parent brands

Yiran Su; Thilo Kunkel
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Service recovery system antecedents: a contingency theory investigation

Jeffery S. Smith; Jayanth Jayaram; Frederic Ponsignon; Jeremy S. Wolter
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