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Journal Articles

Reinventing marketing strategy by recasting supplier/customer roles

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Evert Gummesson, Hannu Kuusela, Elina Närvänen
Journal: Journal of Service Management
Journal of Service Management (2014) 25 (2): 228–240.
https://doi.org/10.1108/JOSM-01-2014-0031
Published: 14 April 2014
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Journal Articles

The Naples Forum on Service: what’s ahead in service?

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Evert Gummesson, Cristina Mele, Francesco Polese
Journal: Journal of Service Management
Journal of Service Management (2012) 23 (4)
https://doi.org/10.1108/josm.2012.08523daa.001
Published: 03 August 2012
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Journal Articles

Viable service systems and decision making in service management

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Ralph Badinelli, Sergio Barile, Irene Ng, Francesco Polese, Marialuisa Saviano, Primiano Di Nauta
Journal: Journal of Service Management
Journal of Service Management (2012) 23 (4): 498–526.
https://doi.org/10.1108/09564231211260396
Published: 03 August 2012
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Journal Articles

The emergence of the new service marketing: Nordic School perspectives

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Evert Gummesson, Christian Grönroos
Journal: Journal of Service Management
Journal of Service Management (2012) 23 (4): 479–497.
https://doi.org/10.1108/09564231211260387
Published: 03 August 2012
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Journal Articles

“Five Co‐s” in innovating: a practice‐based view

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Tiziana Russo‐Spena, Cristina Mele
Journal: Journal of Service Management
Journal of Service Management (2012) 23 (4): 527–553.
https://doi.org/10.1108/09564231211260404
Published: 03 August 2012
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Journal Articles

Practices and experiences: challenges and opportunities for value research

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Anu Helkkula, Carol Kelleher, Minna Pihlström
Journal: Journal of Service Management
Journal of Service Management (2012) 23 (4): 554–570.
https://doi.org/10.1108/09564231211260413
Published: 03 August 2012
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Journal Articles

Value co‐creation and university teaching quality: Consequences for the European Higher Education Area (EHEA)

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Montserrat Díaz‐Méndez, Evert Gummesson
Journal: Journal of Service Management
Journal of Service Management (2012) 23 (4): 571–592.
https://doi.org/10.1108/09564231211260422
Published: 03 August 2012
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Journal Articles

Co‐creating customer‐focused solutions within business networks: a service perspective

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Taru Hakanen, Elina Jaakkola
Journal: Journal of Service Management
Journal of Service Management (2012) 23 (4): 593–611.
https://doi.org/10.1108/09564231211260431
Published: 03 August 2012
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Journal Articles

Hotel networks and social capital in destination marketing

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Yvonne von Friedrichs Grängsjö, Evert Gummesson
Journal: Journal of Service Management
International Journal of Service Industry Management (2006) 17 (1): 58–75.
https://doi.org/10.1108/09564230610651589
Published: 01 January 2006
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Journal Articles

Making Relationship Marketing Operational

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Evert Gummesson
Journal: Journal of Service Management
International Journal of Service Industry Management (1994) 5 (5): 5–20.
https://doi.org/10.1108/09564239410074349
Published: 01 December 1994
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Journal Articles

Service Management: An Evaluation and the Future

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Evert Gummesson
Journal: Journal of Service Management
International Journal of Service Industry Management (1994) 5 (1): 77–96.
https://doi.org/10.1108/09564239410051920
Published: 01 March 1994
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Journal Articles

Truths and Myths in Service Quality

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Evert Gummesson
Journal: Journal of Service Management
International Journal of Service Industry Management (1991) 2 (3): 7–16.
https://doi.org/10.1108/09564239110007256
Published: 01 December 1991
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