...Marie-Julie De Bruyne; Katrien Verleye Purpose Today's sharing economy covers a variety of business models. This research aims to (1) identify dimensions along which sharing businesses may vary and (2) investigate how these dimensions influence consumer engagement while considering consumers...

... of consumers' RS on their longer-term CE with the platform, the analyses offer pioneering managerial insight into RS effectiveness from a CE perspective. Consumer engagement Recommender systems Service interactions Service communication Edward C. Malthouse can be contacted at: ecm...

... severely impair consumers' engagement and relationship with the corporate brand. Originality/value This paper sheds light on the role of human brands in strategic brand management. Though prior research has highlighted the positive outcomes accruing to the use of human brands, the authors identify its...