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Keywords: Customer-company identification
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Journal Articles
Journal of Service Management (2018) 29 (1): 98–119.
Published: 26 January 2018
...Jeremy S. Wolter; V. Myles Landers; Simon Brach; J. Joseph Cronin Customer-company identification Identification transfer Service alliance Figure 2 The growth of articles studying brand alliances Table I shows all theories that have been used in the study of service and brand...
Journal Articles

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