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Keywords: Customer-company identification
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2018) 29 (1): 98–119.
Published: 26 January 2018
...Jeremy S. Wolter; V. Myles Landers; Simon Brach; J. Joseph Cronin Customer-company identification Identification transfer Service alliance Figure 2 The growth of articles studying brand alliances Table I shows all theories that have been used in the study of service and brand...
Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2016) 27 (5): 730–750.
Published: 17 October 2016
...Min-Hsin Huang; Zhao-Hong Cheng Purpose Customer satisfaction (CS) and customer-company identification (CCI) are two important relational constructs and play a complementary role in the service-profit chain. Drawing from the theory of relationship dynamics, the purpose of this paper is to define...
