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Keywords: Online customer communities
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Journal Articles
Leveraging artificial intelligence in firm-generated online customer communities: a framework and future research agenda
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Journal:
Journal of Service Management
Journal of Service Management (2024) 35 (3): 438–458.
Published: 20 March 2024
... paper examines the transformative potential of artificial intelligence (AI) in the realm of online customer communities, with a particular focus on its creation, management and enhancement facets. The authors explore how AI can revolutionize the dynamics of customer interaction, feedback mechanisms...
