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Keywords: SERVQUAL
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Journal Articles
Journal of Service Management (2009) 20 (5): 544–560.
Published: 09 October 2009
...Jochen Wirtz; Robert Johnston; Khoe Sin Seow; Mark S. Rosenbaum; IpKin Anthony Wong Purpose The purpose of this paper is to explore how the return‐on‐marketing framework and its customer equity drivers (value, brand, and relationship) can be combined with service quality (SERVQUAL) measures...
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