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Keywords: Sales function
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (3): 372–393.
Published: 15 June 2015
...Daniel Kindström; Christian Kowalkowski; Thomas Brashear Alejandro Purpose – The purpose of this paper is to explore the implications for the sales function of the infusion of services by formerly product-based firms. In particular, it aims at identifying the changes that need to be made...
