... Sport fans Customer-to-customer interactions Value co-creation Value co-destruction Technological innovation Internationalization Sports fans. Most of us likely associate this term with groups of people, packed stadiums, or crowded trains, rather than individual persons or empty...

...Marco Opazo-Basáez; Ferran Vendrell-Herrero; Oscar F. Bustinza Purpose Existing innovation frameworks suggest that manufacturing firms have traditionally developed a complementary model of technological innovations comprising process and product innovations (e.g. Oslo Manual). This article...

... Technological innovation Value creation Service design Customer experience Service ecosystem Customers seek to engage with service brands and interact with service organizations that enable superior experiences (Lemon and Verhoef, 2016). Organizations respond to customers and shape markets by designing...

.... A combination of research methods is used to investigate these issues and offers richer findings than any one method used alone. Implications are discussed for managerial strategy as well as for future research. © MCB UP Limited 2003 Self‐service Supermarkets Retailing Technological innovation...