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Journal Articles
Modeling customer equity, SERVQUAL, and ethnocentrism: a Vietnamese case study
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2009) 20 (5): 544–560.
Published: 09 October 2009
... for our purposes. Mark S. Rosenbaum can be contacted at: mrosenbaum@niu.edu © Emerald Group Publishing Limited 2009 SERVQUAL Automotive industry Customer relations Ethnocentrism Vietnam Company X operates an automobile manufacturing facility in Vietnam and assembles four models...
