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Journal Articles

Revisiting consumer socialization: a conceptual framework for phygital services

Boris Bartikowski, Han Ma, Zhiyong Yang, Sijie Sun, Xiaodong Nie
Journal: Journal of Services Marketing
Journal of Services Marketing 1–16.
https://doi.org/10.1108/JSM-07-2025-0458
Published: 13 February 2026
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Journal Articles

How a publicized leader transgression can affect member outcomes and gift purchasing of associated symbolic products

Elten Briggs, Abigail Torres Rico, Tracy R. Kizer, Zhiyong Yang
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (6): 1630–1652.
https://doi.org/10.1108/EJM-06-2022-0417
Published: 25 June 2024
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Journal Articles

How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective

Faheem Gul Gilal, Naeem Gul Gilal, Rukhsana Gul Gilal, Zhiyong Yang
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2024) 42 (2): 226–257.
https://doi.org/10.1108/IJBM-06-2022-0225
Published: 17 April 2023
View article titled, How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective
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Journal Articles

Experimental study on the influence of friction pair material hardness on the tribological behaviors of water lubricated thrust bearings

Xingxin Liang, Zhiyong Yang
Journal: Industrial Lubrication and Tribology
Industrial Lubrication and Tribology (2021) 73 (6): 929–936.
https://doi.org/10.1108/ILT-03-2021-0083
Published: 28 August 2021
View article titled, Experimental study on the influence of friction pair material hardness on the tribological behaviors of water lubricated thrust bearings
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Journal Articles

Abusive supervision in retailing: the mediating role of customer orientation and the moderating roles of contingent reward and contingent punishment

Zhiyong Yang, Fernando Jaramillo, Yonghong Liu, Weiling Ye, Rong Huang
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (2): 543–564.
https://doi.org/10.1108/EJM-03-2019-0265
Published: 22 September 2020
View article titled, Abusive supervision in retailing: the mediating role of customer orientation and the moderating roles of contingent reward and contingent punishment
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Journal Articles

Effects of service employees’ negative personality traits on emotional labour and job satisfaction: Evidence from two countries

Gianfranco Walsh, Zhiyong Yang, Jason Dahling, Mario Schaarschmidt, Ikuo Takahashi
Journal: Management Decision
Management Decision (2020) 58 (6): 1035–1052.
https://doi.org/10.1108/MD-11-2018-1206
Published: 31 May 2019
View article titled, Effects of service employees’ negative personality traits on emotional labour and job satisfaction: Evidence from two countries
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Journal Articles

A goal-directed interactionist perspective of counterfeit consumption: The role of perceived detection probability

Gavin Jiayun Wu, Richard P. Bagozzi, Nwamaka A. Anaza, Zhiyong Yang
Journal: European Journal of Marketing
European Journal of Marketing (2019) 53 (7): 1311–1332.
https://doi.org/10.1108/EJM-07-2017-0455
Published: 03 April 2019
View article titled, A goal-directed interactionist perspective of counterfeit consumption: The role of perceived detection probability
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Journal Articles

The impact of young Chinese employees’ notions of work on conflict management styles: An explorative study

Yong Meng, Haiyun Yu, Zhenzhong Ma, Zhiyong Yang
Journal: International Journal of Conflict Management
International Journal of Conflict Management (2018) 29 (3): 306–326.
https://doi.org/10.1108/IJCMA-09-2017-0084
Published: 24 April 2018
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Journal Articles

CSR types and the moderating role of corporate competence

Xiaoye Chen, Rong Huang, Zhiyong Yang, Laurette Dube
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (7-8): 1358–1386.
https://doi.org/10.1108/EJM-12-2016-0702
Published: 12 April 2018
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