Issues

Book Review

Team Sports Marketing

Amy L. Parsons
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Team Sports Marketing

Brand Simple: How the Best Brands Keep it Simple and Succeed

Jim Dupree
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Brand Simple: How the Best Brands Keep it Simple and Succeed

The Philosophy of Branding

Ed Sevilla
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for The Philosophy of Branding

Building brand identity in competitive markets: a conceptual model

Bhimrao M. Ghodeswar
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Building brand identity in competitive markets: a conceptual model

Interactions between organisational cultures and corporate brands

Leslie de Chernatony; Susan Cottam
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Interactions between organisational cultures and corporate brands

Conspicuous consumption among middle age consumers: psychological and brand antecedents

Paurav Shukla
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Conspicuous consumption among middle age consumers: psychological and brand antecedents

Pricing strategy for companies with mixed online and traditional retailing distribution markets

Ruiliang Yan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Pricing strategy for companies with mixed online and traditional retailing distribution markets

Latent segmentation using store‐level scanner data

Óscar González‐Benito; María Pilar Martínez‐Ruiz; Alejandro Mollá‐Descals
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Latent segmentation using store‐level scanner data

Editorial

Editorial

Richard C. Leventhal
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Editorial