Richard C. Leventhal
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2014) 23 (1)
https://doi.org/10.1108/JPBM.09623aaa.001
Published: 11 March 2014
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Journal Articles

Customers' relational models as determinants of customer engagement value

Velitchka D. Kaltcheva, Anthony Patino, Michael V. Laric, Dennis A. Pitta, Nicholas Imparato
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2014) 23 (1): 55–61.
https://doi.org/10.1108/JPBM-07-2013-0353
Published: 11 March 2014
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Journal Articles

Design benefits, emotional responses, and brand engagement

Frank Franzak, Suzanne Makarem, Haeran Jae
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2014) 23 (1): 16–23.
https://doi.org/10.1108/JPBM-07-2013-0350
Published: 11 March 2014
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Journal Articles

Brand tribalism: an anthropological perspective

Harry A. Taute, Jeremy Sierra
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2014) 23 (1): 2–15.
https://doi.org/10.1108/JPBM-06-2013-0340
Published: 11 March 2014
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Journal Articles

Examination of the roles played by brand love and jealousy in shaping customer engagement

Abhigyan Sarkar, S. Sreejesh
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2014) 23 (1): 24–32.
https://doi.org/10.1108/JPBM-05-2013-0315
Published: 11 March 2014
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Journal Articles

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Elaine Wallace, Isabel Buil, Leslie de Chernatony
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2014) 23 (1): 33–42.
https://doi.org/10.1108/JPBM-06-2013-0326
Published: 11 March 2014
View article titled, Consumer engagement with self-expressive brands: brand love and WOM outcomes
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Journal Articles

Exploring positively- versus negatively-valenced brand engagement: a conceptual model

Linda D. Hollebeek, Tom Chen
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2014) 23 (1): 62–74.
https://doi.org/10.1108/JPBM-06-2013-0332
Published: 11 March 2014
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Journal Articles

Empirical test of a new product evolutionary cycle

Eddy W.T. Lau
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2014) 23 (1): 43–54.
https://doi.org/10.1108/JPBM-09-2013-0405
Published: 11 March 2014
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Journal Articles

Front-of-package product labels: influences of varying nutritional food labels on parental decisions

My Bui, Velitchka D. Kaltcheva, Anthony Patino, Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (5-6): 352–361.
https://doi.org/10.1108/JPBM-05-2013-0298
Published: 19 August 2013
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (4)
https://doi.org/10.1108/JPBM-04-2013-0286
Published: 19 July 2013
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (3)
https://doi.org/10.1108/jpbm.2013.09622caa.001
Published: 24 May 2013
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (2)
https://doi.org/10.1108/jpbm.2013.09622baa.001
Published: 12 April 2013
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (1)
https://doi.org/10.1108/jpbm.2013.09622aaa.001
Published: 22 February 2013
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (7)
https://doi.org/10.1108/jpbm.2012.09621gaa.001
Published: 26 October 2012
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6)
https://doi.org/10.1108/jpbm.2012.09621faa.001
Published: 14 September 2012
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (5)
https://doi.org/10.1108/jpbm.2012.09621eaa.001
Published: 17 August 2012
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (4)
https://doi.org/10.1108/jpbm.2012.09621daa.001
Published: 13 July 2012
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (3)
https://doi.org/10.1108/jpbm.2012.09621caa.001
Published: 25 May 2012
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Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (2)
https://doi.org/10.1108/jpbm.2012.09621baa.001
Published: 13 April 2012
View article titled, Editorial
Add to Citation Manager for Editorial
Journal Articles

Editorial

Richard C. Leventhal
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (1)
https://doi.org/10.1108/jpbm.2012.09621aaa.001
Published: 24 February 2012
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