Issues

Special Issue: The behavioral aspects of pricing. Guest Editors: Sarah M. Maxwell, Hoomn Estelami

Book Review

Service Innovation: How to Go from Customer Needs to Breakthrough Services

Ben Lowe
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Longer Lasting Products. Alternatives to the Throwaway Society

David Bishop
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Branded: Branding in Sport Business

Lee McGinnis
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Evolving pricing practices: the role of new business models

Dhruv Grewal; Anne L. Roggeveen; Larry D. Compeau; Michael Levy
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Online price dispersion – more than imperfect information

Maria Petrescu
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Simplifying difficult calculations: consumer choice of two‐part tariffs

Joseph P. Redden; Stephen J. Hoch
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Understanding cultural influence on price perception: empirical insights from a SEM application

Juan (Gloria) Meng
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When children confront prices: an approach based on price presentation

Coralie Damay; Nathalie Guichard; Amélie Clauzel
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Introduction

Introduction

Sarah M. Maxwell
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