Issues

Special Issue: Babson Pricing Conference. Guest Editors: Dhruv Grewal, Anne Roggevee, Jens Nordfält

Pricing in the modern world: the role of price-related and non-price related cues

Dhruv Grewal; Anne Roggeveen; Jens Nordfält
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High versus low online price discounts: effects on customers’ perception of risks

Jung Eun Lee; Leslie Stoel
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The flip side of drip pricing

Thomas Robbert; Stefan Roth
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“Name your price” – online auctions and reference prices

Kashef A. Majid; Andrew Bryant; Pradeep A. Rau
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Price-quality relationship in pricing strategies for private labels

Rainer Olbrich; Hans Christian Jansen
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Non-price cues utilization during social coupon purchasing-decision

Chinintorn Nakhata; Hsiao-Ching Kuo
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Can advertising creativity affect product perceptions and retailer evaluations?

Erik Modig; Sara Rosengren
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Profiling behavioral pricing research in marketing

Outi Somervuori
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