Issues

Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League

Robert James Thomas
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Executive summary of “Toponyms as carriers of heritage: implications for place branding”

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Executive summary of “Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions”

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Executive summary of “Global nation product equity depending on a level of cultural diffusion”

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Executive summary of “Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League.”

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Executive summary of “Perceived images and vocations of local territorial systems: implications for place branding strategies”

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Editorial

Francisco Guzman; Cleopatra Veloutsou
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Conceptualizing luxury buying behavior: the Indian perspective

Varsha Jain; Subhadip Roy; Ashok Ranchhod
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Executive summary of “Conceptualizing luxury buying behavior: the Indian perspective”

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Executive summary of “Does size matter? An exploration of the role of body size on brand image perceptions”

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Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions

Dae Hee Kwak; Youngbum Kwon; Choonghoon Lim
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Does size matter? An exploration of the role of body size on brand image perceptions

Anna Watson; Natascha Katharina Lecki; Mohamed Lebcir
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Global nation product equity depending on a level of cultural diffusion

Sookhyun Kim; Yuri Lee; Aran Jang; Yangim Lee; Claire Lacoste Kapstein
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Toponyms as carriers of heritage: implications for place branding

Ulla Hakala; Paula Sjöblom; Satu-Paivi Kantola
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Perceived images and vocations of local territorial systems: implications for place branding strategies

Giovanni Pino; Gianluigi Guido; Alessandro M. Peluso
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