Issues

Special Issue: Arts & Branding: Collaboration, Co-Creation and Inspiration of Brands by Arts. Guest Editor: Carsten Baumgarth

Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration

Carsten Baumgarth
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Personal branding of artists and art-designers: necessity or desire?

Wioleta Kucharska; Piotr Mikołajczak
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Visual art in advertising: new insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product

Verena Hüttl-Maack
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When art meets mall: impact on shopper responses

Ana Vukadin; Apiradee Wongkitrungrueng; Nuttapol Assarut
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Art as strategic branding tool for luxury fashion brands

Julia-Sophie Jelinek
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Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?

Pielah Kim; Hua Chang; Rajiv Vaidyanathan; Leslie Stoel
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Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding

Joseph L. Scarpaci; Eloise Coupey; Sara Desvernine Reed
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“Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists

Samuel Kristal; Carsten Baumgarth; Jörg Henseler
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