Issues

Special Issue: Consumer brand relationships. Guest Editors: Marc Fetscherin, Ricardo Roseira Cayolla, Francisco Guzman, Cleopatra Veloutsou

Latest research on brand relationships: introduction to the special issue

Marc Fetscherin; Francisco Guzman; Cleopatra Veloutsou; Ricardo Roseira Cayolla
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The impact of switching costs and brand communities on new product adoption: served-market tyranny or friendship with benefits

Scott A. Thompson; James M. Loveland; Katherine E. Loveland
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Brand communities’ relational outcomes, through brand love

Arnaldo Coelho; Cristela Bairrada; Filipa Peres
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Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes

Erifili Papista; Sergios Dimitriadis
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Health and fitness online communities and product behaviour

Laurence Dessart; Maureen Duclou
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Brand love: the emotional bridge between experience and engagement, generation-M perspective

Muhammad Junaid; Fujun Hou; Khalid Hussain; Ali Ashiq Kirmani
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Brand engagement without brand ownership: a case of non-brand owner community members

Jitender Kumar; Jogendra Kumar Nayak
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The effect of brand authenticity on consumer–brand relationships

Hyunjoo Oh; Paulo Henrique Muller Prado; Jose Carlos Korelo; Francielle Frizzo
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Matching-up celebrities’ brands with products and social causes

Ana Luisa Santos; Filipa Barros; António Azevedo
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The impact of perceptions of politician brand warmth and competence on voting intentions

Aronté Marie Bennett; Chris Malone; Kenyn Cheatham; Naina Saligram
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Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships

Teresa Fernandes; Mariana Moreira
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How much is “too much” for a brand to use an advergame with children?

Luisa Agante; Ana Pascoal
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How brand personality and failure-type shape consumer forgiveness

Roseann Viscomi Hassey
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