Issues

Special Issue: Consumer brand relationships. Guest Editors: Marc Fetscherin, Ricardo Roseira Cayolla, Francisco Guzman, Cleopatra Veloutsou

Latest research on brand relationships: introduction to the special issue

Marc Fetscherin; Francisco Guzman; Cleopatra Veloutsou; Ricardo Roseira Cayolla
View articletitled, Latest research on brand relationships: introduction to the special issue
Open the PDF for Latest research on brand relationships: introduction to the special issue in another window
Add to Citation Manager for Latest research on brand relationships: introduction to the special issue

The impact of switching costs and brand communities on new product adoption: served-market tyranny or friendship with benefits

Scott A. Thompson; James M. Loveland; Katherine E. Loveland
View articletitled, The impact of switching costs and brand communities on new product adoption: served-market tyranny or friendship with benefits
Open the PDF for The impact of switching costs and brand communities on new product adoption: served-market tyranny or friendship with benefits in another window
Add to Citation Manager for The impact of switching costs and brand communities on new product adoption: served-market tyranny or friendship with benefits

Brand communities’ relational outcomes, through brand love

Arnaldo Coelho; Cristela Bairrada; Filipa Peres
View articletitled, Brand communities’ relational outcomes, through brand love
Open the PDF for Brand communities’ relational outcomes, through brand love in another window
Add to Citation Manager for Brand communities’ relational outcomes, through brand love

Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes

Erifili Papista; Sergios Dimitriadis
View articletitled, Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes
Open the PDF for Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes in another window
Add to Citation Manager for Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes

Health and fitness online communities and product behaviour

Laurence Dessart; Maureen Duclou
View articletitled, Health and fitness online communities and product behaviour
Open the PDF for Health and fitness online communities and product behaviour in another window
Add to Citation Manager for Health and fitness online communities and product behaviour

Brand love: the emotional bridge between experience and engagement, generation-M perspective

Muhammad Junaid; Fujun Hou; Khalid Hussain; Ali Ashiq Kirmani
View articletitled, Brand love: the emotional bridge between experience and engagement, generation-M perspective
Open the PDF for Brand love: the emotional bridge between experience and engagement, generation-M perspective in another window
Add to Citation Manager for Brand love: the emotional bridge between experience and engagement, generation-M perspective

Brand engagement without brand ownership: a case of non-brand owner community members

Jitender Kumar; Jogendra Kumar Nayak
View articletitled, Brand engagement without brand ownership: a case of non-brand owner community members
Open the PDF for Brand engagement without brand ownership: a case of non-brand owner community members in another window
Add to Citation Manager for Brand engagement without brand ownership: a case of non-brand owner community members

The effect of brand authenticity on consumer–brand relationships

Hyunjoo Oh; Paulo Henrique Muller Prado; Jose Carlos Korelo; Francielle Frizzo
View articletitled, The effect of brand authenticity on consumer–brand relationships
Open the PDF for The effect of brand authenticity on consumer–brand relationships in another window
Add to Citation Manager for The effect of brand authenticity on consumer–brand relationships

Matching-up celebrities’ brands with products and social causes

Ana Luisa Santos; Filipa Barros; António Azevedo
View articletitled, Matching-up celebrities’ brands with products and social causes
Open the PDF for Matching-up celebrities’ brands with products and social causes in another window
Add to Citation Manager for Matching-up celebrities’ brands with products and social causes

The impact of perceptions of politician brand warmth and competence on voting intentions

Aronté Marie Bennett; Chris Malone; Kenyn Cheatham; Naina Saligram
View articletitled, The impact of perceptions of politician brand warmth and competence on voting intentions
Open the PDF for The impact of perceptions of politician brand warmth and competence on voting intentions in another window
Add to Citation Manager for The impact of perceptions of politician brand warmth and competence on voting intentions

Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships

Teresa Fernandes; Mariana Moreira
View articletitled, Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships
Open the PDF for Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships in another window
Add to Citation Manager for Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships

How much is “too much” for a brand to use an advergame with children?

Luisa Agante; Ana Pascoal
View articletitled, How much is “too much” for a brand to use an advergame with children?
Open the PDF for How much is “too much” for a brand to use an advergame with children? in another window
Add to Citation Manager for How much is “too much” for a brand to use an advergame with children?

How brand personality and failure-type shape consumer forgiveness

Roseann Viscomi Hassey
View articletitled, How brand personality and failure-type shape consumer forgiveness
Open the PDF for How brand personality and failure-type shape consumer forgiveness in another window
Add to Citation Manager for How brand personality and failure-type shape consumer forgiveness