Issues

Consumer brand relationships

Models for brand relationships

Marc Fetscherin; Cleopatra Veloutsou; Francisco Guzman
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Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences

Jorge Matute; Ramon Palau-Saumell; Nicoletta Occhiocupo
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Role of brand attachment in customers’ evaluation of service failure

Jose Luis Saavedra Torres; Monika Rawal; Ramin Bagherzadeh
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Brand hate: a multidimensional construct

Chun Zhang; Michel Laroche
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Love becomes hate? or love is blind? Moderating effects of brand love upon consumers’ retaliation towards brand failure

Ya Zhang; Jing Zhang; Kongkidakarn Sakulsinlapakorn
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Exploring the antecedents and outcomes of destination brand love

Suzanne Amaro; Cristina Barroco; Joaquim Antunes
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Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification

Matti Haverila; Caitlin McLaughlin; Kai C. Haverila; Mehak Arora
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Is brand love materialistic?

Aaron Ahuvia; Philipp A. Rauschnabel; Aric Rindfleisch
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What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer–brand relationship

Sojin Jung; Gargi Bhaduri; Jung E. Ha-Brookshire
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“Fight or flight”: coping responses to brand hate

Oula Bayarassou; Imene Becheur; Pierre Valette-Florence
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