Issues

Special Issue: Building bridges across branding research: family business brands and the branding process. Guest Editors: Isabel Botero, Giuseppe Pedeliento, Cristina Bettinelli, Edgar Centeno-Velázquez

Guest editorial: Cultivating a broader paradigm to understand family business brands and the branding process

Isabel Botero; Giuseppe Pedeliento; Cristina Bettinelli; Edgar Centeno-Velázquez
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Family business branding from a signaling theory perspective: an integrative framework

Marco Galvagno; Vincenzo Pisano; Sonia M. Strano
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Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand

Philipp Jaufenthaler
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To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship

Augusto Bargoni; Jacopo Ballerini; Demetris Vrontis; Alberto Ferraris
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The impact of brand perceptions on the post-to-purchase journey: a family branding perspective

Caitlin Pink; Dean Wilkie; Christopher Graves
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The interrelationship of family identities, personalities, and expressions on family winery websites

Adele Berndt; Corné Meintjes
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Who let the dogs out? How underdog biographies told by family firms affect consumers’ brand attitude

Maximilian Lude; Reinhard Prügl; Natalie Rauschendorfer
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