Issues

Stormy sales: the influence of weather expectations on FMCG consumption

Cony M. Ho; Kuan-Chou Ko; Steven Liu; Chun-Chieh Wu
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The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation

Putri Dini Azizi; Arnold Japutra; Luis Arango; Joohee Kim
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How do dual sustainable-labeling strategies enhance products’ perceived value?

Gauthier Casteran; Thomas Ruspil
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Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations

Zhuomin Shi; Xiangyun Zhang; Chunji Jin; Qianying Huang
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Customer engagement, moral identity and oppositional brand loyalty in virtual communities

Guo Cheng; Xiaoyun Han; Weiping Yu; Mingli He
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How nostalgia in advertising increases brand love: a cross-country study

Silvia Grappi; Veronique Pauwels; Giuseppe Pedeliento; Lia Zarantonello
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Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality

Mengxi Yang; Mengyang Wang
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Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories

René Heiberg Jørgensen; Jan Møller Jensen; Yingkui Yang
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Suit up or dress down: exploring the impact of CEO attire on corporate perceptions

Xiaobing Xu; Wei Huang; Lanping Cheng; Haijiao Shi
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Brand purpose: a literature review and BEING implementation framework

Cassandra France; Claudia Fernanda Gonzalez-Arcos; Anne-Maree O’Rourke; Amanda Spry; Bronwyn Bruce
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