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Guest editorial

Ravi Pappu, George Christodoulides

Journal of Product & Brand Management (2017) 26 (5): 433–434.

https://doi.org/10.1108/JPBM-06-2017-1485

Published: 21 August 2017

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Journal Articles

Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

Ravi Pappu, Pascale G. Quester

Journal of Product & Brand Management (2008) 17 (7): 425–435.

https://doi.org/10.1108/10610420810916335

Published: 31 October 2008

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Journal Articles

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Ravi Pappu, Pascale Quester

Journal of Product & Brand Management (2006) 15 (1): 4–14.

https://doi.org/10.1108/10610420610650837

Published: 01 January 2006

View article titled, Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

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Journal Articles

Consumer‐based brand equity: improving the measurement – empirical evidence

Ravi Pappu, Pascale G. Quester, Ray W. Cooksey

Journal of Product & Brand Management (2005) 14 (3): 143–154.

https://doi.org/10.1108/10610420510601012

Published: 01 May 2005

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Guest editorial

Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Consumer‐based brand equity: improving the measurement – empirical evidence

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Guest editorial

Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Consumer‐based brand equity: improving the measurement – empirical evidence

Email alerts

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