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Journal Articles

Guest editorial

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Ravi Pappu, George Christodoulides
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2017) 26 (5): 433–434.
https://doi.org/10.1108/JPBM-06-2017-1485
Published: 21 August 2017
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Journal Articles

Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

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Ravi Pappu, Pascale G. Quester
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2008) 17 (7): 425–435.
https://doi.org/10.1108/10610420810916335
Published: 31 October 2008
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Journal Articles

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

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Ravi Pappu, Pascale Quester
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2006) 15 (1): 4–14.
https://doi.org/10.1108/10610420610650837
Published: 01 January 2006
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Journal Articles

Consumer‐based brand equity: improving the measurement – empirical evidence

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Ravi Pappu, Pascale G. Quester, Ray W. Cooksey
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2005) 14 (3): 143–154.
https://doi.org/10.1108/10610420510601012
Published: 01 May 2005
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