... the possible effects of conflicting views within their marketing teams on business performance. Identifying brands that are not supported by all stakeholders could be a way to discover under-performing brands with problematic brand positions in need of immediate attention. Originality/value – This study...

... an improved understanding on how social responsibility relates to brand equity. © Emerald Group Publishing Limited 2010 Brand equity Brand management Business performance Corporate social responsibility Stakeholder analysis An executive summary for managers and executive readers can...

... benefits of being brand‐oriented. The study is also among the first to include the role of brand distinctiveness as a potential influence on brand performance. © Emerald Group Publishing Limited 2008 Brands Brand identity Innovation Business performance An executive summary for managers...