... comparative pricing Replication research Pricing Competitive strategy Consistent with Barone et al.'s (2004) Study 3, an actual store (Target) was used as the featured retailer whose logo and name were prominently displayed at the top of the sheet. Pictures of three products (fax, microwave...

... industries Differentiation Customer relationship management Competitive strategy Customer relationship management is not new to marketing. It can be found in most marketing organizations and is implemented in a variety of ways. In some organizations, it is at the core of the mission and guides...

... --> Competitive Strategy Brand image Buying behaviour Dan Herman's Outsmart the MBA Clones is, at first glance, an easy‐to‐read guide for entrepreneurs on how to be successful in any given market. More specifically, Herman claims that if “you use the tools that [this book] offers, in five years...

... have limited applicability. Practical implications The case depicts the process that firm can use to innovate. Originality/value The case describes how a competitive strategy, focusing on customers can transform a company and its products. Many industries suffer from crowded market space...

... also offers empirical support using scanner panel data. Managerial implications of the findings and future research directions are delineated. K. Sivakumar can be contacted at: k.sivakumar@lehigh.edu © Emerald Group Publishing Limited 2007 Pricing Competitive strategy Brand...

... production effectively. However, those changes had not been implemented. © Emerald Group Publishing Limited 2007 Innovation Competitive strategy Market orientation Durable Surface Corporation (DST) is a specialty vendor of high end countertops. It started as a Corian® fabricator...

... on the relationship between the consumer and the retailer with a stronger effect on non‐regular customers. © Emerald Group Publishing Limited 2005 Pricing policy Corporate image Experimentation Competitive strategy Price image is an important determinant for store patronage and retailers seek...

... --> Competitive strategy Customer satisfaction Modelling Marketing strategy Value analysis The authors describe a paradox whose solution lies at the heart of their analysis. They observe that: “consumers have more choices that yield less satisfaction” (p. 2), and they claim that this situation arose due...

... not diminish the relevance of the basic principles derived from the normative theory; they should be applied in simpler contexts. The following sections suggest instead that they are frequently violated. © MCB UP Limited 2001 Decision making Economic theory Competitive strategy Experimental...

... with investors. Outlines the contribution of this paper to product management theory. Product launch Product launch Competitive strategy Product management Competitive advantage Stock markets © MCB UP Limited 2001 Announcements regarding actual and intended new product introductions...

... Competitive pricing Competitive strategy Private labels or store brands are generally brands owned, controlled, and sold exclusively by retailers. Private labels are well established in several European countries such as the UK. Sales of private labels have also been growing in the USA and now account...

... that causes petrol purchasers to retaliate when the opportunity presents itself by behaving (almost) irrationally when purchasing petrol. Consumers see “price hunting” as an opportunity to hit back at oil companies. © MCB UP Limited 1999 Competitive strategy Leverage Petrol Pricing Pricing...

... of the time and Tide 60 percent of the time into one (homogeneous) segment and grouping all who buy Cheer 70 percent of the time and Tide 30 percent of the time into another (homogeneous) segment. © MCB UP Limited 1996 Brand loyalty Competitive strategy Consumer behaviour Market share...

... status in a race where “there is no second place”. Rhyne and Teagarden (1992) have presented a model for proactive technology‐based strategy implementation based on technological innovation. The aim of competitive strategy is to position a firm vis‐a‐vis its competitors, customers...

.... © MCB UP Limited 1993 Competitive advantage Market share Multiple regression analysis Competitive strategy JOURNAL OF PRODUCT & BRAND MANAGEMENT Winning Share from a Dominant Competitor in a Slow-growth Consumer Market A THEORY-GUIDED EMPIRICAL CASE INVESTIGATION D.K. (Skip) Smith...

... foundation, and compares three widely used techniques – factor analysis, discriminant analysis, and multidimensional scaling. Highlights differences in these analytical techniques, with implications for marketing managers. © MCB UP Limited 1993 Marketing strategy Product positioning Competitive...