.... Brand addiction plays a significant role not only in consumer behaviour but also in everyday life. It is defined as a consumer’s psychological state characterised by a strong self–brand emotional relationship manifested in daily life (Mrad and Cui, 2017 , 2020), encompassing positive affect...

... or affective country image. Zening Song is the corresponding author and can be contacted at: songzening@bfsu.edu.cn 18 01 2024 15 06 2024 05 08 2024 05 08 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour...

... receiver consciousness and confidence (He and Bond, 2015). Online buying behaviour E-commerce Electronic word-of-mouth (eWOM) Consumer behaviour Brand image Consumer brand congruence Purchase situations Situational context The internet has fostered market space by becoming an essential...

... of established product brands. Specifically, it proposes that: 16 08 2021 09 01 2022 01 08 2022 04 10 2022 05 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Corporate marketing Consumer behaviour Conjoint analysis...

.... These publications were explored and the main PD-related topics were extracted from them. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Product design Consumer behaviour Design management Product management Innovation management New product development...

... 07 2019 07 08 2019 21 12 2019 05 03 2020 18 05 2020 22 05 2020 © 2020 Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Retailing Consumer behaviour Brand image Sponsorship Brand choice Brand managers...

... 2018 28 05 2019 25 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Scale development Consumer behaviour Brand love Consumer-Brand relationship Inter-cultural comparison Over the past decades, brand love has been...

...@hsu.edu.hk 23 06 2018 06 12 2018 01 05 2019 24 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Advertising Experimental design Brand communication Consumer behaviour Brand awareness Product placement...

... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Mediation SEM Regression analysis Consumer behaviour Social status Luxury branding Prestige Luxury consumption Brand consciousness Physical vanity Luxury consumer Achievement vanity Vanity is a trait...

.... Joana César Machado can be contacted at: jcmachado@porto.ucp.pt 27 10 2017 20 04 2018 11 07 2018 22 07 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Design Consumer behaviour Brand logo Cross-countries research...

... the theoretical and managerial contributions, identifies areas for future research and discusses potential research limitations. Counterfeiting Consumer behaviour Qualitative research Counterfeits Brand choice Genuine brands Original brands SES Groups Perceived financial risk refers...

... Limited Licensed re-use rights only Consumer behaviour Failure Brand evaluation Forgiveness Service failure Brand relationships Brand personality Corporate branding Judgment and decision making Brand failures – or violations of implicit or explicit brand performance expectations...

... Qualitative research Ethnography Consumer behaviour Consumer resistance Cause related marketing Anti-branding “The day we stop posting our discontent on the Internet and really decide to act (not demonstrations or silent marches but burning buildings or sinking whalers, and removing unscrupulous...

... experience of a prior event. Consumer behaviour Experimental design Although both luxury and premium may share some characteristics, such as a high price and quality, making the differences fuzzy (Miller and Mills, 2012), the premise that premium and luxury are different from one another is strongly...

... of using advergames with children on products high in fat, salt and/or sugar. 31 08 2017 17 04 2018 12 08 2018 25 09 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Obesity Ethics Children Consumer behaviour Consumer...

... and can be contacted at: claudia.costa@clsbe.lisboa.ucp.pt 22 07 2016 21 11 2016 08 03 2017 30 05 2017 30 06 2017 01 07 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Generation Y Consumer behaviour Product...

... name Consumer behaviour Product management Brand alliances Statistical analysis Corporate brands About two decades ago, Balmer (1995) introduced the notion of corporate brand management. A corporate brand is a name, logotype or trademark defining the organisation that will deliver...

... Publishing Limited Licensed re-use rights only Perceived value Price fairness Consumer behaviour Relational identity Lan Xia can be contacted at: lxia@bentley.edu Imagine you have just bought a camera. While chatting with a friend, you learn she had just bought the same camera...

... is the corresponding author and can be contacted at: gbhaduri@kent.edu © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Values Consumer behaviour Brand communication Luxury branding Customer value Quantitative methods Brand luxury Fashion marketing...

... content strategies. Laurence Carsana is the corresponding author and can be contacted at: laurence.carsana@univ-grenoble-alpes.fr © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Quantitative methods Quality Brand evaluation Consumer behaviour...