...Shruti Trehan; Arti D. Kalro Purpose Designers must recognise the significance of a brand logo’s visual elements as they convey various meanings. While studies have attempted to collate visual elements, efforts have often been limited to specific types of visual elements (e.g. typefaces...

...Yuan Li; Jacqueline Eastman Purpose Cute products have found market success. The literature has identified various factors of cuteness, but the effect of size is under-addressed. This study aims to investigate whether and how size perception influences consumers’ cuteness perception. Design...

...Anna Torres; Joana César Machado; Leonor Vacas de Carvalho; Michel van de Velden; Patrício Costa Purpose This paper aims to investigate the commonalities and asymmetries between consumer responses to different types of natural designs across countries. Design/methodology/approach Data were...

...Robert P. Jones Jay   Greene . Design Is How It Works: How the Smartest Companies Turn Product into Icons . New York, NY : Penguin Publishing   2010 . 231 pp. , ISBN: 978‐1‐59184‐322‐1   $25.95 US/$32.50 Canada © Emerald Group Publishing Limited 2012 --> Design...

...Gary R. Holmes; Audhesh Paswan Purpose This study aims to explore the reaction of consumers to a new package design through differing levels of experience. It examines how consumers' expectation of product quality change as the consumer's experience with the package moves from indirect to direct...

...Eiren Tuusjärvi; Toni Ryynänen Erik   Roscam Abbing . Brand‐driven Innovation – Strategies for Development and Design . Lausanne : AVA Publishing   2010 . 208 pp. , ISBN: 9 782940 411283 © Emerald Group Publishing Limited 2012 --> Brand‐driven innovation...

...Temi Abimbola; Ming Lim; A.E. Kirby; A.M. Kent Purpose The aim of this paper is to examine the relationship between the architecture of retail stores and the communication of brand identity. Design/methodology/approach The researchers adopted a qualitative approach using case studies...

... attempts have been made to investigate them jointly. This study aims to base itself on a full factorial design that allows for testing of interaction effects. Similar investigations in marketing limit their inquiries primarily to attitudes and intentions as dependent variables. This study goes further...

... and the marketing mix, and patent control. © MCB UP Limited 1994 Competition Design Innovation Marketing mix New product development Patents Product management Strategic planning USA Developing a novel product that is desirable in the marketplace is only half the battle of innovation...