...‐to‐business marketing Direct mail Internet sales Differentiation Brand equity Quantitative measurement Financial value of brand equity Internet shopping Marketing strategy Electronic commerce Retailing Brand management strategies can impact the ROE by way of enhancing profit margins, sales...

... similar store offers. © Emerald Group Publishing Limited 2012 Consumer behaviour Prices Gender Internet Electronic commerce Channel transition Retail versus e‐tail Gender differences Price knowledge For reasons that range from convenience to perceptions of savings, consumers...

... to the low‐benefit component may depend on marketplace norms. © Emerald Group Publishing Limited 2011 Prices Accounting Retailing Electronic commerce There is considerable published research documenting that different implementations or semantic presentation of the same retail...

... maintenance agreements. Pricing Anti‐trust law Cost accounting Electronic commerce The US Supreme Court's decision in Leegin [1] appears to signal greater tolerance for vertical resale price maintenance (RPM) agreements, in which the manufacturer imposes a minimum price level...

... Marketing decision making Electronic commerce Some of the studies specifically focus on e‐market pricing strategies. See Table I for a summary. As regards online price dispersion, see Table II for a summary. However, all papers mentioned above did not address the strategic value...

... be contacted at: paswana@unt.edu © Emerald Group Publishing Limited 2009 Internet shopping Electronic commerce Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. Marketers spend enormous amount of time, effort, energy...

...) for the respective items and recalculated all the statistics. Nothing changed qualitatively either, that is, there is no significant difference in shipping costs between MCRs and Dotcoms even if in‐store pickup option is taken [3] . Online operations Retailing Pricing Electronic commerce...

... and positive effects on fairness and satisfaction in the code‐present group. Presents implications for effective market segmentation through the use of online coupon codes. Online transaction processing Market segmentation Promotional coupons Pricing Electronic commerce In addition, we also add...