... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Emotions Communication Music Brand Brand meaning Marketing strategies Brand authenticity Authenticity Cultural influence Music is a universal language that transcends borders and cultures...

... brand rivalry perceptions. This experiment replicates the effects of brand rivalries on consumer brand attitudes. Findings Rivalries have an essential emotional component – resentment – that is fueled by injustice and leads consumers to form more favorable attitudes toward the brand that consumers...

...Man Lai Cheung; Hiram Ting; Jun-Hwa Cheah; Mohamad-Noor Salehhuddin Sharipudin Purpose Using the stimulus-organism-response model as the theoretical basis, the purpose of this study is to examine the impact of a social media-based destination brand community (SMDBC) on tourists’ emotions...

...Salla-Maaria Laaksonen; Alessio Falco; Mikko Salminen; Pekka Aula; Niklas Ravaja Purpose This study investigates how media brand knowledge, defined as a structural feature of the message, influences emotional and attentional responses to, and memory of, news messages. Design/methodology...

... perceived positive emotions evoked by atmospherics and attitude toward the brand. Design/methodology/approach To test the research hypotheses, 314 Greek moviegoers were drafted to participate in a survey. Data were analysed using confirmatory factor analysis (AMOS) and the SPSS macro (PROCESS tool...

... of an effective changeover. Design/methodology/approach – The research is conducted in three stages. First, a qualitative study is run among 45 consumers to identify variables that might influence attitudes toward product rebranding. Second, a review of literature on the emotion of surprise is carried out...

... banks. Findings – The findings demonstrate that CSR perceptions positively impact customer identification with the banking company, emotions, satisfaction, recommendation and repurchase behaviours in both samples. However, CSR is perceived differently by customers depending on the type of banking...

...Richard C. Leventhal; Frank Franzak; Suzanne Makarem; Haeran Jae Purpose – The objective of this paper is to develop a better understanding of brand engagement by examining two of its antecedents: design benefits and consumer emotions. The authors explore the relationship between design and brand...