...Isabel Buil; Sara Catalán; Blanca Hernández-Ortega Purpose In recent years, organizations have increasingly used gamification in their recruitment processes. Surprisingly little is known about how the application of gamification in this context can affect employer branding outcomes. The purpose...

..., they tend to attribute rejection to internal factors and make negative self-evaluations (Ford and Collins, 2010). Employer branding Extraversion Employer reputation Candidate Corporation procedural justice in the selection process Internal attribution Despite rejected candidates’ pervasive...

... responses Employer branding Brand meaning Corporate reputation Consumer brand equity Brand communication © Philipp Jaufenthaler. 2022 Philipp Jaufenthaler. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone...

...Gordhan K. Saini; Filip Lievens; Mukta Srivastava Purpose In the past 25 years, employer and internal branding have grown significantly. Prior reviews tended to focus on either one of these domains. This study aims to map the intellectual structure of research on both employer branding...

...R. Deepa; Rupashree Baral Purpose This study aims to expand the emerging body of literature on employer branding from the current employee perspective. It proposes that effective integrated communication helps an organization fulfill its employer value proposition or employment value proposition...

.... Employer branding eWOM Emotional exhaustion Negative word-of-mouth As frontline employees serve as the interface between the organization and customers, their role has been emphasized increasingly in brand management (Wallace et al., 2013). In addition to frontline employees’ mandatory...

... 18 03 2019 14 06 2019 14 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Internal branding Employer branding Employee performance Internal marketing Brand identification Turning service employees into brand...

... environmental uncertainty Employer branding Firm performance SEM (structural equation modelling) Internal branding Brand management systems Employee-based brand equity The current business marketplace is increasingly complex. It is also extremely competitive and changing, the distribution...

...Fathima Zahara Saleem; Oriol Iglesias Purpose – The purpose of this paper is to build a comprehensive conceptual framework of internal branding, to demarcate this field from employer branding and to develop an updated definition of internal branding that incorporates the findings...

...Dr Stuart Roper, Dr Leonor Vacas de Carvalho, Dr Francisco Guzman; Anne-Mette Sivertzen; Etty Ragnhild Nilsen; Anja H. Olafsen Purpose – The aim of this study is to investigate which factors employers should focus on in their employer branding strategies. The present study tested the employer...