...Isabel Buil; Sara Catalán; Blanca Hernández-Ortega Purpose In recent years, organizations have increasingly used gamification in their recruitment processes. Surprisingly little is known about how the application of gamification in this context can affect employer branding outcomes. The purpose...

... 15 12 2021 13 06 2022 02 09 2022 05 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Employer branding Extraversion Employer reputation Candidate Corporation procedural justice in the selection process Internal...

... concept map (BCM) Brand knowledge Stakeholder marketing Stakeholder management Stakeholder perspectives Family business brand Secondary brand association Consumer and jobseeker responses Employer branding Brand meaning Corporate reputation Consumer brand equity Brand communication...

...Gordhan K. Saini; Filip Lievens; Mukta Srivastava Purpose In the past 25 years, employer and internal branding have grown significantly. Prior reviews tended to focus on either one of these domains. This study aims to map the intellectual structure of research on both employer branding...

...R. Deepa; Rupashree Baral Purpose This study aims to expand the emerging body of literature on employer branding from the current employee perspective. It proposes that effective integrated communication helps an organization fulfill its employer value proposition or employment value proposition...

.... Taewon Suh can be contacted at: ts21@txstate.edu 16 02 2019 20 07 2019 23 11 2019 19 12 2019 30 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Employer branding eWOM Emotional exhaustion Negative word...

... Internal branding Employer branding Employee performance Internal marketing Brand identification Turning service employees into brand champions has become crucial in building a strong brand, especially in high-contact services such as financial, legal, and higher education (Dean et al...

... of internal marketing that is still underdeveloped is “employer branding” and specifically “employer attractiveness” (Berthon et al., 2005). According to Rousseau (1990) , employee and employer obligations are linked with the new hire’s career motivations and intentions to stay with the recruiting...

...Fathima Zahara Saleem; Oriol Iglesias Purpose – The purpose of this paper is to build a comprehensive conceptual framework of internal branding, to demarcate this field from employer branding and to develop an updated definition of internal branding that incorporates the findings...

...Dr Stuart Roper, Dr Leonor Vacas de Carvalho, Dr Francisco Guzman; Anne-Mette Sivertzen; Etty Ragnhild Nilsen; Anja H. Olafsen Purpose – The aim of this study is to investigate which factors employers should focus on in their employer branding strategies. The present study tested the employer...